As a TV executive, understanding audience demand is critical when making informed content decisions. Let's take a closer look at how demand data for "Hell on Wheels" in Spain for the month of February 2024 can help inform content acquisition, distribution, and programming decisions.
Content valuation uses demand data to estimate the value of a title, and Parrot Analytics' content valuation system is based on demand data. For "Hell on Wheels," the show's demand in Spain is good, with 4.4 times the audience demand of the average show over the past 30 days. Comparing its demand to the last 90 days, demand for the show has been declining recently. An understanding of a show's demand and how it compares to the market average illustrates where a show sits within its competitive landscape, allowing TV executives to make informed decisions when valuing content.
Demand data can also help inform content acquisition. By understanding which titles are resonating with audiences in Spain, executives can identify shows like "Hell on Wheels" that are performing well with audiences and may be worth acquiring. In this case, the show's demand has increased by 23.9% since January, indicating a growing interest in the show among Spanish audiences.
Looking at the show's performance in other countries can also provide insights into its global appeal and potential customer base. For "Hell on Wheels," it outperforms the demand of an average TV show in each of the top 10 global markets, including Spain, the United States, Canada, the Netherlands, France, Germany, the United Kingdom, New Zealand, and Switzerland.
Demand data can also be used to inform programming decisions. For example, understanding the viewership's top shows that compel audiences to watch "Hell on Wheels" can be helpful in scheduling programming to optimize viewership. When examining the fan affinity data for "Hell on Wheels," we learn that fans of the show also tend to watch "Justified," "Only Murders In The Building," "Deadwood," "Star Wars: Young Jedi Adventures," "The Handmaid's Tale," "American Dad!", "Billy The Kid," "Bob's Burgers," and "The Irrational;" this information can help inform programming scheduling and attract a similar target audience.
Finally, demand data can help inform distribution and marketing decisions. As an example, understanding "Hell on Wheels" travelability's performance shows that its current international demand performance is lower than that of its home market, the United States. Therefore more effort should be put into how the show is distributed and marketed to its global audiences to achieve success.
In summary, using audience demand data allows TV executives to make informed decisions. For "Hell on Wheels," it's clear that the show is performing well in Spain and globally, making it an attractive acquisition candidate. Additionally, TV executives can use the data to inform their programming and marketing decisions to ensure a successful release and keep the content relevant and valuable for audiences.
