Entertainment executives in charge of content decisions can use demand data to make more informed decisions about their content acquisition, distribution, and programming choices. For instance, demand data can be used to calculate the monetary value of any given title to a particular region, platform, or library. Moreover, it can help predict what content will perform best in any given market, how to optimize the release strategy and pricing, and how to assess a TV series' ability to drive subscriptions and mitigate churn. The analysis of "Hercai" for the month of December 2023 in Spain is a good example of how demand data can inform content decisions.
Despite a recent decrease in demand, "Hercai" still has 3.9 times the audience demand of the average show in Spain. In the last 30 days, "Hercai" was in the 98.7th percentile in the romance genre, with demand higher than 98.7% of all romance titles in Spain. The show peaked at #357 in Spain, but its rank dropped 443 spots during December 2023. Interestingly, "Hercai" seems to attract fans of other shows like "Zhuki", "Scream Queens", "Sen Çal Kapimi", "Crossing Lines", "Spinning Out", "True Story", "Aggretsuko", "Transporter: The Series", and "Gang Related".
Entertainment executives can use demand data to understand a show's global performance across six dimensions, including audience travelability, longevity, momentum, franchisability, and reach. For "Hercai", the worldwide audience demand across all platforms is good, while its travelability is also good, as demand for the show in Spain was 22% of the demand in its country of origin, Turkey. The show's longevity is good, as is its momentum, which denotes the pace of growth. Finally, its franchisability is good, as it has spin-off potential. Comparing its performance on a 1-year rolling basis versus the last 30 days shows that the show is currently less popular, with a 46.6% decline in peak demand.
Overall, demand data can help entertainment executives gauge the value of their content, understand their audiences, assess their competitors, and make better-informed decisions about acquisition, distribution, and programming. By examining the top 10 global markets where "Hercai" is most in-demand, we find that this TV series outperforms the demand of the average TV show in each of these markets. With this kind of information, entertainment executives can better position their content for success on a global scale.
