As an entertainment executive, understanding audience demand is critical to making informed content, acquisition, distribution, and programming decisions. Demand data can help quantify the monetary value of a specific title, assess the ability of a TV series to drive subscriptions and mitigate churn, and drive engagement across the rest of the catalog. Here’s how we can use demand data for the British television show "Inside No. 9" in Spain in December 2023 to make more informed choices:
1. Content Valuation: With 2.6 times the audience demand of the average show in Spain over the last 30 days, "Inside No. 9" can be considered as a valuable asset. By leveraging the Parrot Analytics content valuation system, entertainment executives can calculate the ROI this title will bring to any given platform. Specifically, if an SVOD platform is looking for content with higher demand, then they should consider acquiring the streaming rights for this show as its demand is increasing in Spain.
2. Global Expansion: Given the outstanding worldwide audience demand across all platforms for "Inside No. 9" and its good travelability, entertainment executives can assess the potential returns on investment for global expansion carefully. As seen in the top 10 markets, there is an opportunity for this show to gain tremendous success in other countries with similar linguistic, cultural, and historical backgrounds, and thus opening doors for new audience bases globally.
3. Comparative Benchmarking: By benchmarking the performance of "Inside No. 9" versus the average TV show in Spain, we can observe that the show is more heavily demanded than the average title. This provides valuable insights into the competitive landscape in Spain and how much audience demand the show has compared to its competitors. Given the show’s sustained demand, network executives could acquire more content that would similarly retain audience interest, leading to increased viewership in Spain.
4. Platform and Network Fit: Given that audience demand for the show has increased in Spain by 37.5% during December, entertainment executives should use this knowledge to map out which platforms would fit best with the type of content "Inside No. 9" offers in order to drive subscribership numbers up. For instance, as we know Spain's appetite for this show is growing, linear or pay TV networks could consider adding it to their programs to retain the existing audience and improve their own demand metrics.
5. Quality of Acquisitions: By analyzing what other TV shows fans of "Inside No. 9" also like, including current popular titles in Spain such as "Rick and Morty", "South Park", and "American Horror Story", network executives will have a clear picture of what content works well in Spain and potentially use that information to acquire more content fitting into this category.
In conclusion, as seen with "Inside No. 9" in Spain in December 2023, demand data can be beneficial for entertainment executives in making well-informed content, acquisition, distribution, and programming decisions. Parrot Analytics' demand-based content valuation system can help quantify ROI and further the monetization opportunities for the platform. By using data-driven insights and analytics, the entertainment industry can enhance their acquisition and distribution strategies as well as maximize the success of a series by catering to international audiences' demand.
