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Unlocking Insights with Demand Data: Using the Case of 'Jelly Jamm' to Inform Content Acquisition, Distribution and Programming Decisions

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Parrot Analytics Insights - December 2023

If you are an entertainment executive considering whether to acquire or distribute "Jelly Jamm" in Spain or other markets, you can use demand data from Parrot Analytics to make more informed decisions. Parrot Analytics can provide you with valuable insights that can inform your programming, financing, or content distribution decisions.

Firstly, you might want to know how "Jelly Jamm" ranks against other TV shows in Spain. We know that "Jelly Jamm's" demand metric, based on audience engagement over a period of time, is at 2.1 times the average in Spain over the last 30 days, an increase on the 90-day average of 2.0 times. Parrot Analytics has rated the show demand as good, with a peak rank of #721 in Spain. These metrics suggest that "Jelly Jamm" has an engaged fan base in Spain, and its demand performance is in the top 8.6% of all TV shows. This data can be crucial in valuing the content and selling the same to SVOD platforms in the region.

Secondly, if you are considering whether to finance an animated comedy, such as "Jelly Jamm," you need to determine its audience appeal. The show ranks in the 96.0th percentile in the comedy genre, with a high audience demand in this category. Knowing how well a particular show is doing in a specific genre and how this can affect the audience and user growth is key to ensure the platform’s users are always satisfied with the content available.

Thirdly, if you are interested in acquiring a show to expand your library, you will want to know whether the platform can retain and attract new subscribers through it. You can use demand data to determine which shows are most popular with your current audience, which titles can help retain viewers and subscribers, and which ones can attract new audiences globally, like "Jelly Jamm" is doing in countries like Brazil, Mexico, Chile, Venezuela, the United States, Argentina, and Colombia.

Fourthly, a look at the demand across time can inform the strategic programming decisions you need to make. Parrot Analytics data shows that demand for "Jelly Jamm" has spiked in late December 2023. The trend could be due to seasonal factors or other factors that need to be explored. The longevity of a show and how well audience demand is maintained over time is a key contributor to the platform’s user growth and can be an important factor for SVOD platforms to decide on renewing a show for another season.

Finally, you might want to know how appealing the show is worldwide and identify if the show has spin-off potential. Our analysis shows that its travelability, the international demand relative to its home market, is poor giving the executive an idea that they might need to create more region-specific content to get the best possible results. As for franchisability, the potential for spin-offs and franchises, it is rated as poor. Engaging in such content can lead to more creative and commercial possibilities as well as better chances of creating a long-lasting intellectual property.

In summary, demand data can provide valuable insights to entertainment executives who wish to make informed decisions about content acquisition, distribution, financing, and programming content decisions. By using Parrot Analytics' content valuation system which is powered by global content demand and supply, executives can make the right strategic decisions concerning their platform and ensure that their platform is programming the very best content available to cater to the worldwide audience.

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