As an entertainment executive, understanding the audience demand for a TV show is crucial for making informed decisions regarding content acquisition, production, and distribution. This is where Parrot Analytics comes in. We use demand data to help executives like you determine the popularity of a TV show in a specific market. Let's analyze the demand data for "Kitchen Nightmares" in Spain in December 2023 to highlight the value of demand data.
One of the benefits of demand data is that it allows you to assess content valuation. Our content valuation system is powered by global content demand and reveals the dollar value contribution of any title, to any platform, in any region. By using demand data, you can determine how much to spend on content, how much a series is worth, how much of a series' value is being driven by demand for one of its stars, and what the baseline value of a title is.
For "Kitchen Nightmares", we see that it has 6.4 times the audience demand of the average show in Spain over the last 30 days, indicating strong demand. Compared to its demand of 4.4 times the average over the last 90 days, demand for this show has been increasing recently. Additionally, the show ranks at the 99.6th percentile in the reality genre in December, meaning it has higher demand than 99.6% of all reality titles in Spain. This information can help executives understand the demand for the show in Spain, making it possible to value the show, and ascertain the context of this demand in the local market.
Another way that demand data helps make informed decisions for studios or content distributors is by identifying the shows that fans of a particular hit show also enjoy. In the case of "Kitchen Nightmares," fans are also interested in "Rick And Morty," "Family Guy," "Loki," and "The Simpsons": This information can inform the executive decision-making process when determining cross-promotional content or content acquisitions.
Demand data also reveals how audience demand for a show is changing over time. For "Kitchen Nightmares," we see that during December 2023, audience demand for the show has decreased in Spain by 26.4%. Meanwhile, analyzing the demand for the show over the last 30 days and comparing them to the last year reveals that while "Kitchen Nightmares" had an average demand of 1.5 times the title average on a rolling year basis, it had 6.4 times the title average in the last 30 days. This indicates that the show has increased in popularity, making it a potentially attractive acquisition for studios or OTT platforms.
Finally, demand data can help executives identify the global performance of a TV show. For "Kitchen Nightmares," we see that the show has a high worldwide audience demand across all platforms, a good reach, outstanding travelability, high longevity, and momentum, and good franchisability. This information and how it differs from place to place, as revealed by analyzing the top 10 global markets where the show is in-demand over the last 30 days, can help executives determine where to focus content distribution or identify international creative opportunities. For example, "Kitchen Nightmares" has a higher demand in its country of origin (the United States) than in Spain, which could influence a company's acquisition decision and strategic priorities.
In conclusion, demand data is an essential tool for entertainment executives when making programming and content decisions regarding acquisition, production, and distribution. The demand data for "Kitchen Nightmares" reveals that the show has strong demand in Spain and globally. Its popularity is growing, and it is outperforming the average TV show in all of its top 10 markets. By using demand data, executives can assess the popularity of a show, value the show, identify relevant cross-promotional content or content acquisition, and determine the global performance of that show.
