As entertainment executives, you are always looking for ways to make more informed content and acquisition decisions, and that is where demand data comes in. Take the example of "Knights Of The Zodiac: Saint Seiya" for the month of December 2023 in Spain. Through analyzing its audience demand, you can gather insights that can help you make better programming decisions, such as scheduling and licensing new shows.
Firstly, demand data relates to content valuation. Using demand data, you can estimate the worth of a particular content in different markets. Demand data provides insights into a series' financial value. You can begin to answer crucial questions, such as how much is my content worth to another streaming platform? Or, how much is my series worth in a specific region or market? In the case of "Knights Of The Zodiac: Saint Seiya," it has 3.2 times the demand of the average show in Spain, making it a valuable title in the Spanish market.
Demand data can also help you gauge customer satisfaction and retention. In the case of "Knights Of The Zodiac: Saint Seiya," analyzing the show's demand helped identify which titles it competes with for audience demand in Spain. Furthermore, understanding the show's popularity in the top markets where it's in high demand, this gives you an idea of what type of content resonates with a particular audience. In addition, understanding which titles are most popular helps with customer retention in the sense that you can offer titles that will keep your current subscribers happy with the content they love most.
Moreover, analyzing demand data can help you identify exciting new opportunities for acquisitions, collaborations, and partnerships. Knowing what genres are resonating with the audience, you can develop new content for areas where little demand exists. For instance, with "Knights Of The Zodiac: Saint Seiya" having good demand in Spain, a Spanish-language spin-off show could have the potential to be a worthwhile investment.
Furthermore, demand data can be used to help you create targeted marketing campaigns. By examining the top 10 global markets where "Knights Of The Zodiac: Saint Seiya" is the most in-demand over the last 30 days, you can target specific marketing campaigns to those markets. In terms of content discovery, you can leverage demand data to inform content recommendations that are tailor-made for your audience.
In conclusion, demand data is an essential tool that helps entertainment executives make better programming, acquisition and distribution decisions. It provides insights into the economic valuation of a series and its genre-specific audience demand. By having a better understanding of demand data, entertainment executives can make well-informed and data-driven decisions that will increase audience appeal and the success of their TV projects.
