As an entertainment executive, the abundance of data research available to you can be overwhelming, making decisions for the best content acquisition, content valuation, programming, or distribution strategy challenging. However, demand data can provide invaluable insight that empowers you to make the most informed decisions.
For instance, using demand data from Spain about "La Brea" show for the month of January 2024, we can infer several meaningful insights about the value and potential of the content. The demand for "La Brea" show is currently 3.1 times more than the average show in Spain, a clear sign of good demand. Additionally, the show's demand in Spain has been increasing recently, and it has achieved a peak rank of #449 in the country.
One of the ways that demand data can help you make more informed content decisions is by content valuation. Parrot Analytics content valuation system is based on demand data and reveals the dollar value of any title to any platform in any region. This means you can start unbundling the value of content on any streaming service. Therefore, by using demand data, you can calculate the return on investment a specific title will bring to any platform, as well as assess a TV series' ability to drive subscriptions and mitigate churn.
Another crucial insight that demand data provides is related to the audience's preferences. For example, "La Brea" show's fans in Spain also like other TV shows such as "Invasion", "Quantum Leap", "She-Hulk: Attorney At Law", "The Good Doctor", "The Blacklist", "The Wheel Of Time", "The Company You Keep", "The Peripheral" and "The Boys." Knowing these audience preferences can help you make informed content acquisition decisions for your platform.
Demand data also indicates how well a show is performing over time. For "La Brea," its audience demand in Spain increased by 97.8% during January 2024, which signals good demand in the country. Additionally, "La Brea" has maintained its audience demand over time, making it a good choice for content acquisition. Through demand data on a rolling year basis, we can see that the show's popularity has increased. Therefore, incorporating such data in programming decisions could be a significant benefit, particularly in the long run.
Furthermore, analyzing the international appeal of "La Brea" through travelability provides insight into how well the program could perform globally. Although the show's travelability is good, demand in its country of origin, the United States, is outstanding, with audience demand 10.4 times the average TV show. Therefore, knowing the show's popularity in different global markets is essential for exportation or building franchise spin-offs for the show.
In conclusion, demand data empowers entertainment executives to make more informed decisions about content acquisition, content valuation, programming, and distribution strategy. The analysis of "La Brea" show in Spain in January 2024 provides a clear indication of the potential value of demand data, which can be applied in making strategic decisions in the entertainment industry.
