If you're a TV executive, there's probably a lot you can learn from examining the audience demand data for a show like "La Isla De Las Tentaciones." Let's break down how this data can be used to help you make more informed content decisions:
1. Content Valuation:
"La Isla De Las Tentaciones" has 12.2 times the audience demand of the average show in Spain which is outstanding. This information translates to content valuation. You can use the demand data provided by Parrot Analytics' content valuation system to determine the dollar value contribution of any title, to any platform, in any region. This system reveals how much a title is worth to a streaming platform and which titles drive engagement across the rest of the catalog. By applying this analytical tool, you can decide how much to pay for a series or an entire library.
2. Acquisition Decisions:
In examining the top 10 global markets where "La Isla De Las Tentaciones" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets. For example, in Spain, its audience demand is 1.3 times the average. You can use this data to make better acquisition decisions for your platform.
3. Distribution Decisions:
The Parrot Pulse for "La Isla De Las Tentaciones" provides an independent measure of its global performance across six dimensions, one of which is travelability, which quantifies a show's international demand relative to its home market. For this show, the travelability is poor, which means that it doesn't have great demand outside of Spain. You can use this data to decide which platforms to target for distribution of the show.
4. Programming Decisions:
The increase of 78.0% in audience demand for "La Isla De Las Tentaciones" during January in Spain is significant. This data can help TV executives make programming decisions, such as scheduling more airtime for this show or creating similar content.
5. Content Trends:
"La Isla De Las Tentaciones" ranks at the 99.9th percentile in the reality genre, in January. This means that it has higher demand than 99.9% of all reality titles in Spain. The show's increasing popularity indicates that there is a trend towards reality TV shows. You can use this data to identify other reality TV shows that are in high demand and acquire them.
Overall, the demand data provided by Parrot Analytics can answer many questions that TV executives may have. By leveraging data to evaluate demand trends, you can make more informed content, acquisition, distribution, and programming decisions that are ultimately more likely to succeed.
