As an entertainment executive, using demand data provided by Parrot Analytics can be useful in making more informed content acquisition, distribution, or programming decisions. In the case of the Spanish version of the American classic series "Golden Girls," or "Las Chicas De Oro" in the Spanish title, we can see how demand data provides valuable insights.
First, we can see that "Las Chicas De Oro" has 8.9 times the audience demand of the average TV show in Spain over the last 30 days, indicating outstanding demand. Furthermore, compared to its demand of 6.9 times the average over the last 90 days, we can note that the show's demand is increasing recently, which is a positive sign for the show's continued popularity.
We can further see that the show has a high rank (#83) and has moved up by 47 spots during December, indicating positive momentum. The show ranks at the 99.2th percentile in the comedy genre in December, indicating that it has higher demand than 99.2% of all comedy titles in Spain. This provides valuable information about the audience's preference for comedy content.
Moreover, we can see that the show's demand spiked in late December 2023 for Spain, which may indicate a particular event or marketing campaign that drove higher demand. Comparison of performance on a rolling 1-year basis and the last 30 days also indicates increased popularity, with a 5.6% increase in peak demand over the last 30 days.
Examining the top 10 global markets where "Las Chicas De Oro" is most in-demand over the last 30 days, we can see that it outperforms the demand of the average TV show in each of these markets. One of the markets where the show performs particularly well is Spain, where it achieved outstanding audience demand of 1.3x. This is useful to know for distribution decisions, and acquiring or renewing rights to distribute this show in Spain would be a strategic move for any distribution company.
Finally, using the show's Parrot Pulse can provide insights across six dimensions, including travelability (international demand), longevity (maintaining demand over time), momentum (growth pace), franchisability (spin-off potential), and reach (the number of people expressing demand for a show). For "Las Chicas De Oro," we can see that its travelability, longevity, momentum, franchisability, and reach are all poor. While this may not be good news for creating spin-offs, it might indicate the potential for a highly profitable remake or a re-airing of the show in Spain.
Overall, demand data provides valuable insights into the potential success of a TV show, making demand a key component of content valuation. It addresses questions such as "What type(s) of content exhibit opportunity to acquire or produce?" and "How can you determine how much to spend on content?" Demand data is useful in quantifying the platform-specific marginal revenue contribution and the ability of a TV series to drive subscriptions and mitigate churn, which, in turn, allows executives to make data-informed decisions in selecting content, scheduling programming, and acquiring rights for distribution.
