Demand data is an essential tool for entertainment executives when it comes to making informed decisions about content, acquisition, distribution, and programming. By analyzing demand data for a title, executives can evaluate its popularity in different markets, and crucially, assess its economic value. The demand data of a show like "Liar (Mentiras)" provides a good example of how executives can leverage demand data to make strategic decisions.
Unlike the average TV show in Spain, the demand for "Liar (Mentiras)" was 5.8 times higher during January 2024, indicating that the show had good demand and was performing well. By tracking demand data for titles over an extended period, the fluctuation in demand can be tracked, providing useful insights to executives. In this case, the demand for "Liar (Mentiras)" over the last 90 days increased and peaked at 4.8 times the average, with the demand increasing by 33.3% in January.
The audience demand for a show indicates how it performs compared to other shows in the same genre. In this case, "Liar (Mentiras)" ranked in the 97.7th percentile in the mystery genre, outperforming 97.7% of all mystery titles in Spain. This information provides critical input for content valuation by executives, as it indicates that the show has a real value proposition and could potentially drive subscription growth, or mitigate churn for the streaming platform that carries it.
Executives can also leverage the audience overlap analysis provided by demand data to assess the chances of success of future titles. The demand data showed that fans of "Liar (Mentiras)" are also interested in watching TV shows that are in the mystery and thriller genres. This information can help executives identify other titles that have a higher chance of success in those genres and indicate the potential for buying or producing additional content within those genres.
The Parrot Pulse analysis for "Liar (Mentiras)" shows its worldwide audience demand across six dimensions, including travelability, longevity, momentum, franchisability, and reach. The results of the analysis revealed that although the show had a good demand in Spain, its performance is poor in the other five dimensions. This information can help executives decide on the most suitable platform or distribution channel for the show since it may not perform well in some territories.
Overall, demand data can help executives make decisions about content acquisition, distribution, and programming by understanding the popularity of titles in different markets, assessing their economic value, and identifying the preferences of audiences. By leveraging Parrot Analytics' demand data for their decision-making process, executives can be confident in their choices and work towards maximizing the ROI for their investments.
