As an entertainment executive, you can use demand data to make informed content decisions such as acquisition, distribution, and programming decisions for your platform or network. The analysis of "Lycoris Recoil" in Spain in December offers some valuable insights for content executives.
Using demand data, executives can determine how much to invest in a title or a content library. Parrot Analytics content valuation system uses demand data to reveal the dollar value contribution of any title, to any platform, in any region. In the case of "Lycoris Recoil," demand for the show in Spain is 3.1 times the audience demand of the average show, which is good and puts the show in the 8.6th percentile of TV shows. Executives can use this information to assess the value of the show and determine how much investment it deserves.
Demand data enables executives to value IP globally and in different markets. For instance, Parrot Analytics' analysis shows that "Lycoris Recoil" outperforms the demand of the average TV show in the top 10 global markets where it's most in-demand. The show's number one market globally is China, where the show achieved outstanding audience demand of 9.7x. This data can help executives understand where the show is most in-demand and optimize their content acquisition and distribution strategies towards markets where demand is high.
Executives can also use demand data to inform optimal release strategies and pricing for their content. For "Lycoris Recoil," its demand spiked in late December, which could suggest that it would be a good time to release new episodes or promote the show to capitalize on the increased demand.
Demand data offers executives insight into their current audience's tastes and preferences. In the case of "Lycoris Recoil," the show's fans also like other anime titles like "Spy X Family" and "Kaguya-sama: Love is War." Using this information, executives can develop relevant programming ideas, identify talent or brands that resonate with their audience, and decide which genres they should focus on to attract new subscribers.
Additionally, demand data can inform decisions concerning supply and demand. Executives can use this data to determine what type(s) of content they should acquire or produce based on current market opportunities and audience preferences.
In conclusion, the demand data for "Lycoris Recoil" in Spain in December demonstrates how executives can use demand data to make more informed content decisions. By analyzing a show's demand, executives can determine its value, assess its global appeal and reach, identify audience preferences, make optimal release strategies, and identify supply and demand trends. Demand data is an essential tool for entertainment executives, enabling them to optimize their content strategies for their platforms and networks.
