Entertainment executives can leverage demand data to make informed and data-driven decisions about their content, distribution, acquisition, and programming strategies. "Made In Abyss" provides valuable insights into how demand data can be used to inform decision-making.
For instance, content valuation uses demand data to answer questions such as "How much is my series worth?" and "What is the baseline value of a title?" In the case of "Made In Abyss," we know that it has a demand of 3.9 times the average show in Spain over the last 30 days, which is good. It also ranks at the 97.2th percentile in the drama genre, which indicates a higher demand than 97.2% of all drama titles in Spain. Entertainment executives for an OTT platform can leverage this data to determine the value of this title and decide whether or not to acquire or produce a similar one.
Demand data also enables executives to quantify content's marginal revenue contribution, ROI, and ability to drive subscriptions or mitigate churn. With an increase in audience demand for "Made In Abyss" in Spain by 15.6% during December, entertainment executives can estimate how this TV series' demand drives engagement across the rest of the catalog to retain its subscribers and how it can acquire new subscribers. Similarly, by examining the top 10 global markets where "Made In Abyss" is most in-demand, entertainment executives can target the distribution of the TV series to specific platforms and regions where there is high demand for it.
Moreover, demand data can help entertainment executives with supply and demand-related decisions. For instance, identifying what type(s) of content exhibit opportunity to acquire or produce, as well as which genres are resonating most with current audiences. An entertainment talent agency can use this data to help their clients determine the best brand to partner with or which TV shows will help them to acquire or retain their subscribers.
In conclusion, demand data plays a critical role in helping entertainment executives make informed decisions that align with their content, distribution, acquisition, and programming strategies. By examining "Made In Abyss," one can see the vast array of insights that demand data provides to determine the value of content, quantify its marginal revenue contribution, estimate its ROI, measure its travelability, momentum, franchisability, reach, and much more. Leveraging demand data not only provides a significant competitive advantage in the market but also helps to maximize investments and increase revenue streams through informed strategic decisions.
