As an entertainment executive, you make a lot of decisions concerning your platform or production house's content. Understanding audience demand using real-time data and insights will help you make informed decisions. You can use the content valuation system powered by demand data to calculate the value of a title to see if it's worth investing in. By analyzing the February 2024 data of "Marvel's Jessica Jones" in Spain, we can see how demand data can help make better decisions.
Firstly, audience demand for the show was 4.0 times the average show in Spain over the last 30 days. You can use this information to ascertain if the show is worth acquiring or to estimate how much to spend on content. The show has dropped 461 spots, which is something worth analyzing to understand how it has affected overall viewership.
Additionally, the show ranks in the 97.2th percentile in the drama genre in Spain, indicating that it has higher demand than 97.2% of all drama titles. This information can help you make decisions on programming by helping you evaluate which shows will most likely attract your audience and lead to retention.
The information that this show's global performance is outstanding in terms of audience demand across all platforms and good for travelability, longevity, momentum, franchisability, and reach could also help you make informed distribution decisions. With franchises on the rise due to the popularity of spinoffs and other franchise-related content, this information could assist your production or distribution house in identifying future programs that can further monetize content.
Furthermore, by examining the top 10 global markets where "Marvel's Jessica Jones" is most in demand, we can see that the show outperforms an average show in each market. In the USA, demand for "Jessica Jones" is almost six times the average, while in Canada, it is performing well above average. If you are making decisions concerning expansion of your platform or production house to international markets, this information can guide you on the content selection, marketing strategy, and pricing.
Finally, momentum data indicates a 7.3% increase in audience demand over the last 30 days; this can be leveraged to optimize marketing campaigns ahead of a premiere or promote current campaigns to retain subscribers. You can also use information on the top ten shows that "Marvel's Jessica Jones" fans like - such as "Marvel's Luke Cage" and "The Punisher" - to decide which content to produce or acquire to support global expansion and maximize future content investments.
In conclusion, using demand data to inform your content, acquisition, distribution, and programming decisions can go a long way in making informed decisions to drive growth, subscribership and lead to ultimately better investments.
