Spanish entertainment executives should take note of the performance of "Mayans M.C." in Spain in February 2024 and use this information to make informed decisions. Firstly, executives can analyze the content valuation of this show by using Parrot Analytics content valuation system, which is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. This will allow executives to determine how much the show is worth and how it is performing as an acquisition-driving or churn-reducing title. Additionally, executives can use demand data to understand the show's monetary value, its ROI for potential platforms, and its ability to drive subscriptions and mitigate churn.
Demand data for "Mayans M.C." in Spain shows that it has 2.6 times the audience demand of the average show, and only 8.6% of all TV shows have this level of demand. However, demand has decreased by 21.0% during February in Spain. Executives should consider why this decrease has happened and whether it is a short-term or long-term trend. Despite the decrease, the show still ranks in the 95.6th percentile in the drama genre in Spain. Additionally, the show's Parrot Pulse measures its global performance across six dimensions, including travelability, longevity, momentum, franchisability, and reach. Executives should use this valuable data to benchmark the show's performance against its peers in the industry and determine opportunities for growth.
Executives can also analyze the show's popularity in different markets around the world. They can compare the show's performance on a 1-year rolling basis versus the last 30 days to see any changes in popularity. For example, the show's peak demand on a rolling year basis was 9.2 times the average, compared to 4.2 times the average in the last 30 days, indicating a 54.3% increase in popularity. By examining the show's top 10 global markets in February 2024, including the United States, Canada, Brazil, the Netherlands, Australia, Bulgaria, the United Kingdom, Hong Kong SAR China, and New Zealand, executives can determine the show's most significant audiences and which markets offer the most potential for growth.
Lastly, executives should bear in mind that the show premiered in 2018 and has completed five seasons. They should consider whether the show still has spin-off potential or if it is time to retire the series and focus on other content. Executives should use demand data to evaluate their decisions and ensure they ultimately align with their goals and objectives.
In conclusion, "Mayans M.C." serves as a prime example of how demand data can help executives make informed content, acquisition, distribution, and programming decisions. By analyzing the show's performance in Spain and around the world, industry professionals can determine its true value and identify areas for growth or areas that require improvement.
