As an entertainment executive, you can use demand data to make better-informed programming, acquisition, and distribution decisions. Parrot Analytics can help you quantify the platform-specific marginal revenue contribution and value of any content, using global content demand and supply data.
In the case of "Meganoticias," our analysis shows that the demand for this Chilean news program has been increasing in Spain. With 3.3 times the audience demand of the average show in Spain over the last 30 days, demand for Meganoticias is good. Its demand has also been increasing recently, with audience demand in Spain increasing by 67.0% during January 2024.
By examining the top 10 global markets where "Meganoticias" is most in-demand, we can see that it outperforms the demand of the average TV show in each of these markets, making it a globally popular show. Chile is its number one market globally, where the show achieved outstanding audience demand of 7.7x.
Using demand data, you can calculate the ROI "Meganoticias" could bring for any given platform. In addition, performance on a 1-year rolling basis can reveal insights, such as how the show has recently decreased in popularity.
Demand data can also inform decisions about supply and demand. For example, as an entertainment talent agency, by analyzing which elements of existing content fans like the most, you can optimize productions to attract and retain fans. You can also use demand data to determine which type(s) of content exhibit the opportunity to acquire or produce.
To summarize, you can use demand data for a wide range of applications, including content valuation, global IP valuation, subscriber acquisition and retention, and pre-release marketing. By gaining insights on audience demand, you can make data-driven decisions about content programming and distribution that drive revenue and engage your fans.
