As an entertainment executive, you need to make informed decisions to produce, acquire, distribute, or program TV shows based on the audience's demands. Fortunately, using demand data from Parrot Analytics tools, like content valuation, can inform such strategic decisions when it comes to TV content.
For instance, looking at "NASA's Unexplained Files" in Spain for February 2024, we can leverage demand data to answer some essential questions. First, how can you assess a TV series's ability to drive subscriptions and mitigate churn? The demand for "NASA's Unexplained Files" has increased in Spain by over 100.5 % during February 2024. It moved up in rank by 1025 spots during the same period, showing that it is in demand and could therefore help to attract or retain subscribers.
Another relevant question that can be answered is how to determine how much to spend on content? Content valuation can provide this information based on the dollar value contribution of any title to any platform, in any region. Looking at "NASA's Unexplained Files" in Spain, we see that it achieved 2.6 times the audience demand of the average show in Spain over the last 30 days, showing that it could be worth investing in or acquiring.
Demand data can further enable you to assess the value of exclusivity. For instance, the demand for "NASA's Unexplained Files" in Spain was 131% of the demand in its country of origin, the United States, indicating that this show has higher value and exclusive rights could add to its value.
Lastly, using demand data, you can answer a question like "What genres are resonating most with my current audience, what genres should we focus on to attract new subscribers to our SVOD service?" In February 2024, "NASA's Unexplained Files" ranks at the 99.2th percentile in the documentary genre in Spain, indicating that documentaries could be a focus genre for the audience in Spain.
Overall, demand data can inform strategic content-related decisions for entertainment executives, including content valuation, driving subscriptions or mitigating churn, assessing the value of exclusivity, and understanding which genres are resonating most with your audience. "NASA's Unexplained Files" is a relevant show that demonstrates the importance of understanding audience demand in making informed decisions concerning programming, distribution, acquisition, and content production.
