As an entertainment executive, leveraging Parrot Analytics' data will help you make more informed decisions when it comes to acquisition, distribution, and programming. For instance, in December 2023, "New Amsterdam (2018)" achieved 4.3 times the audience demand of the average show in Spain, meaning demand for the show was good. The demand has been increasing recently compared to the last 90 days. Also, compared to other shows in the drama genre in Spain, "New Amsterdam (2018)" ranked at the 97.7th percentile, meaning it had higher demand than 97.7% of all drama titles in Spain.
Using demand data helps you make informed content valuation decisions. Demand gives you insight into how much your content is worth, how much your series' value is being driven by demand for one of its stars, and the value of a content library to a platform over time. In Spain, for instance, the demand for "New Amsterdam (2018)" was 37% of the demand in its country of origin, the United States, indicating an international appeal. Additionally, the show's travelability is outstanding, which quantifies its international demand relative to its home market. The Parrot Pulse, which provides an independent measure of the show's global performance across six dimensions, shows that "New Amsterdam (2018)" has outstanding worldwide audience demand, reach, longevity, momentum, franchisability, and travelability.
Using demand data helps you make informed acquisition decisions, such as what type(s) of content exhibit an opportunity to acquire or produce. For example, "New Amsterdam (2018)" is outperforming the demand of the average TV show in each of its top 10 global markets, indicating that it has broad appeal. By analyzing the show's top 10 markets globally, you can evaluate its performance and identify opportunities to acquire other similar TV shows.
Using demand data helps you make informed programming decisions, such as what content to produce, how to optimize your release strategy, and how to monetize IP for your show. In this case, demand for "New Amsterdam (2018)" spiked in late December 2023, indicating that its promotional efforts have been successful. Demand data also gives you insight into audience preferences and fan behavior, enabling you to make creative decisions designed to attract or retain subscribers. For instance, in Spain, other shows that fans of "New Amsterdam (2018)" liked included "The Good Doctor" and "The Resident," indicating they might have similar plotlines, genres, or themes that the target audience finds appealing.
Demand data is critical in measuring the performance of a TV series across global markets. By analyzing trends in demand, you can predict which shows will have the greatest impact and allocate your resources efficiently. In this case, using demand data, you can determine that "New Amsterdam (2018)" has broad appeal globally and is a show worth considering acquiring for an SVOD service.
