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Using Demand Data to Guide Content Decisions: A Case Study of Our Flag Means Death in Spain

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Parrot Analytics Insights - February 2024

If you are an entertainment executive, the case of "Our Flag Means Death" in Spain provides a perfect example of how demand data can guide you in making informed decisions about content acquisition, valuation, and distribution. Here are some ways that demand data can inform your decision-making process:

Content Valuation:
- How can you determine how much to spend on content? Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. By examining the audience demand for the show in Spain, you can get a sense of its popularity in the country and therefore estimate its economic value for a Spanish platform or distributor. You can also compare its popularity in Spain to other countries to evaluate its global potential.
- Content valuation is based on region-specific audience demand data: You can apply content valuation to "Our Flag Means Death" to determine its economic value in Spain specifically and compare it to other titles to make informed decisions about investing in content.

Content Acquisition:
- Content valuation leverages Parrot Analytics demand data: You can use demand data to assess the current and future potential value of a TV series like "Our Flag Means Death " before acquiring it, especially if the cost of the acquisition is significant. Understanding the trends in audience demand can help you make informed decisions around budget allocation and acquisition strategy.

Programming decisions:
- Demand informs scalable concept testing: If you're planning a new TV show, you can use demand data to assess what resonates with audiences, and then optimize the show to appeal to the right target audience. You can analyze the top 10 global markets where "Our Flag Means Death" has been most in-demand to gain insight into the show's appeal and target similar audiences.

Distribution decisions:
- Demand data powers Parrot Analytics' content valuation system: You can use demand data to understand the potential audience reach of a show and how well audience demand is maintained over time. The Parrot Pulse for "Our Flag Means Death" shows that its worldwide audience demand across all platforms is outstanding, and its reach is extraordinary. By examining top-performing markets for the show, such as the US and UK, you can identify which platforms will be most successful for distribution. The travelability for "Our Flag Means Death" is also outstanding, as its international demand relative to its home market is high.
- Demand enables mapping local whitespaces: You can use demand data to identify which genres and TV shows are most popular and in-demand among local audiences in various regions, such as Spain. Understanding the specific nuances of local content preferences can help you strategically distribute and promote your content to maximize its exposure.

The Parrot Analytics' demand data analysis of "Our Flag Means Death" reveals that the show is highly in-demand across the globe and has great potential when it comes to demand-based decision-making. Based on the data provided, it can be concluded that the show has a large following and is highly sought-out in markets such as the US and UK. As an entertainment executive, analyzing the demand data of a show like "Our Flag Means Death" can help you make informed decisions around content acquisition, valuation, distribution, and programming.

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