As an entertainment executive, Parrot Analytics' demand data can help you make more informed content, acquisition, distribution, and programming decisions. By looking at the example of "Our Planet" in Spain, we can see how demand data can provide insights to help drive better decision making.
Using demand data, you can determine the baseline value of a title, which can be used in content valuation to assess how much a title is worth to a platform. "Our Planet" has 2.5 times the audience demand of the average show in Spain, meaning it has higher value than most other titles in the market. This show also ranks in the 99.1th percentile in the documentary genre, showing that it has higher demand than most of its peers.
By looking at the top 10 global markets where "Our Planet" is most in-demand, it becomes clear how you can identify the ideal regions to target your content. Furthermore, looking at the relative demand in each of these markets can give you insights into where you should focus your marketing efforts. For example, "Our Planet" has the highest demand in China, with 10.3x the average demand of a TV show. This information can help you adjust your acquisition strategy to focus on specific regions where your content is more likely to succeed.
Demand data can also provide insights into audience tastes and preferences, allowing you to create or acquire content that is more likely to perform well. For instance, "Our Planet" fans in Spain also enjoy shows like "The Walking Dead," "Black Mirror," and "Rick and Morty." This knowledge can be useful in creating content that appeals to this particular audience.
"Travelability" is another valuable metric provided by demand data, which measures a show's international demand relative to its home market. "Our Planet" has good travelability, meaning that it is likely to perform well in international markets. This information can be used to guide distribution decisions, such as which regions to target first when launching a new show.
Finally, demand data can provide insights into a show's momentum, longevity, franchisability, and reach. In the case of "Our Planet," it has outstanding worldwide audience demand, good longevity, and good franchisability. By examining this data, you can make more informed decisions about which shows to acquire or produce, and what kind of opportunities are available for a particular title.
In conclusion, the demand data provided by Parrot Analytics can help entertainment executives make more informed decisions about content, acquisition, distribution, and programming. By looking at the example of "Our Planet" in Spain, we can see how this data can be used to determine the baseline value of a title, identify target regions, and gain insights into audience preferences and tastes. Additionally, metrics like travelability, momentum, longevity, franchisability, and reach can provide insights into a title's overall performance and potential.
