As a TV executive, understanding audience demand is key in making informed content decisions. By looking at the example of "Pokémon" in Spain during December 2023, we can see how demand data can provide valuable insights for strategic decision making.
To begin, "Pokémon" had 6.6 times the audience demand of the average show in Spain and ranked #107, thus showing that demand for the show is good. In addition, the demand for the show is higher than 98.4% of all animated titles in Spain. Understanding these values is important in content valuation as it shows how much value the show brings to a platform in a specific region. In this case, it shows that "Pokémon" is very valuable in Spain and potentially worth investing in.
Next, it is important to understand the audience's interest in the show as well as its potential to drive engagement and subscriptions. By analyzing the performance of other shows that viewers of "Pokémon" also watch, executives can get a sense of what kind of content resonates with the show's audience. In this case, the list of shows suggests that light-hearted, animated content is popular among "Pokémon" fans. This information can be used to ensure that the platform's content lineup caters to its subscribers' interests.
Demand data can also inform acquisition decisions. By examining the show's performance across the globe, executives can determine which markets have the most demand for "Pokémon," and whether it is worth acquiring for those markets. A high level of demand in many regions globally indicates that "Pokémon" has the potential to generate significant revenue for a distribution platform.
Additionally, understanding the show's momentum and longevity can help TV executives determine its potential for sustained success. "Pokémon" has exceptional momentum and is performing better than its year-long average, indicating an increase in popularity. Its longevity is also exceptional, indicating that it is able to maintain audience demand over time, which is important for catalog content.
Finally, demand data can inform programming decisions. By examining when demand for "Pokémon" spiked in late December, TV executives can make informed decisions about scheduling, release strategy, and pricing to maximize audience engagement and satisfaction.
Overall, analyzing the demand for a show like "Pokémon" provides valuable insights for TV executives at every stage of the content value chain. From content valuation to programming decisions, demand data can help executives make more informed decisions that ultimately benefit their businesses and their audience.
