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Using Demand Data to Make Informed Content Decisions: A Case Study of 'Real Time With Bill Maher' in Spain

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Parrot Analytics Insights - December 2023

For entertainment executives looking to make informed content decisions, demand data for "Real Time With Bill Maher" in Spain during December 2023 can be insightful.

Firstly, by examining data on audience demand, executives can understand the current popularity and trends of the show. The demand for "Real Time With Bill Maher" in Spain over the past 30 days was 4.3 times the average show, a good indicator of its current demand. The show also ranks higher than 98.7% of all talk-show titles in Spain, indicating that the demand in this category is high. Moreover, with increasing demand over the last 30 days, it is a good sign for this show's popularity.

Another way demand data can help with content decisions is by providing insights into audience preferences. For instance, other shows popular among fans of "Real Time With Bill Maher" in Spain include "Rick And Morty", "Only Murders In The Building", and "Peaky Blinders". By analyzing these similar titles as well as the audience's tastes, executives can curate or produce more content that resonates well with their audience.

Additionally, data can help with strategic initiatives such as international expansion through travelability metrics. "Real Time With Bill Maher" has 17% of the demand in Spain as it does in its country of origin, the United States, which shows that it has good potential abroad. Through understanding the demand for the title in different markets, executives can explore opportunities for further distribution, licensing, or expansion through spin-offs or franchise.

Furthermore, demand data can help gauge the show's long-term success in a way that traditional ratings cannot. This is through metrics such as momentum, indicating how fast a title's audience demand is growing, and longevity, how well audience demand is maintained over time; both of which are outstanding for "Real Time With Bill Maher" based on the latest data from Spain. By examining these metrics, executives can determine whether to allocate additional funds in marketing and to plan a content roadmap.

Overall, demand data is an essential tool that helps executives make informed content, acquisition, distribution, or programming decisions. Specifically, it enables content valuation to determine the dollar value contribution of any title, enabling executives to calculate the ROI from any specific title for any platform and any region. By leveraging Parrot Analytics' content valuation system, executives can make better-informed investment decisions for their content.

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