As an entertainment executive, making informed content decisions requires access to detailed data about audience demand. Parrot Analytics offers a content valuation system based on demand data that reveals the dollar value contribution of any title, to any platform, in any region. Let's examine how demand data for "Spy/master" can help with content acquisition, programming, and distribution decisions in Spain.
Content Valuation: "Spy/master" has an audience demand 2.0 times higher than the average show in Spain over the last 30 days, and only 8.6% of all TV shows have this level of demand. Demand has been increasing recently for "Spy/master" and its current demand levels demonstrate it is a valuable asset for a streaming platform, with potential to drive engagement and subscriptions.
Acquisition: "Spy/master" is in the drama genre and ranks at the 94.6th percentile in Spain for audience demand. This means it has higher demand than 94.6% of all drama titles in Spain. Parrot Analytics provides a list of shows that fans of "Spy/master" in Spain like. These shows inform acquisition decisions by identifying trends in audience preferences.
Programming: During January, audience demand for the show decreased in Spain by 43.4%, meaning the show experienced a mild decline in popularity. Although demand has decreased, Spy/master achieved good audience demand throughout the month, indicating its existing audience still values it. The audience profile data provided by Parrot Analytics reveals that the show's global performance across six dimensions has been outstanding in terms of momentum, whilst suboptimal in connectivity. These insights can help content programmers budget marketing resources and time more effectively, for short and long-term planning schedules.
Distribution: "Spy/master" achieved only the #592 rank in Spain, dropping by 585 spots from its peak rank. However, audience demand for the show spiked in late January, which reveals untapped distribution potential. Also, its travelability dimension has revealed it is showing okay demand in places outside of Romania, such as Canada, Israel, Argentina, and Germany. Understanding global demand for content enables better distribution worldwide.
Marketability: When examining the top 10 global markets where "Spy/master" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets. Romania is "Spy/master"'s number one market globally, where the show achieved good audience demand of 3.9x. This insight enables entertainment executives to identify potential markets for their content, focusing resources on the highest performing regions.
In summary, demand data powered by Parrot Analytics can help entertainment executives make more informed content acquisition, programming, and distribution decisions. The analysis of "Spy/master" shows how demand informs content valuation, provides insights for acquisition, programming, and distribution, identifies trends in audience preferences, and informs marketing resources allocation. Understanding global demand for content enables better distribution worldwide, while a show's dimensions of momentum, longevity, and travelability can support short and long-term planning schedules. Parrot Analytics' platform is an indispensable tool for making sense of global content demand.
