As an entertainment executive, you can use demand data to make more informed content decisions for your platform, network, or studio. In this article, we will take the example of the TV show "Stickman (Çöp Adam)" in Spain in January 2024 to showcase how demand data can inform content valuation, acquisition, and programming decisions.
Content valuation uses demand data to understand how much a title is worth and how much of its value is being driven by demand for its stars. It also helps assess a TV series' ability to drive subscriptions and retention, as well as cannibalization of audiences if a title is available on multiple services. For "Stickman (Çöp Adam)," demand is 2.3 times the audience demand of the average show in Spain over the last 30 days, and only 8.6% of all TV shows have this level of demand. This indicates that demand for the show is good in Spain. However, compared to its demand of 2.4 times the average over the last 90 days, demand has been decreasing, making it important to determine the reason behind this decline in demand.
Acquisition decisions can be driven by understanding the global popularity of a TV series. Engin Altan Düzyatan's "Stickman (Çöp Adam)" saw an increase in demand of 33.8% in Spain during January 2024, telling us that Spanish audiences are enjoying the show. Interestingly, the show's travelability is poor, meaning its international demand relative to its home market is lagging. Turkey is this show's number one market in the world, where it has achieved outstanding audience demand, while demand in other markets like Brazil, Germany, Russia, Poland, the United States, Mexico, and worldwide is just okay. Demand data can help determine which titles are worth acquiring or creating and identify popular genres or franchises.
Programming decisions are driven by understanding how well a TV series is holding up, its momentum, longevity, and reach, as well as helping optimize the release strategy and pricing. For "Stickman (Çöp Adam)," the show ranks at the 97.3th percentile in the romance genre in Spain, indicating a lot of love for the show in this genre. Despite a decline in demand over the last 90 days, the show saw a significant uptick in demand towards the end of January 2024. This increased momentum may indicate that marketing campaigns around the show were effective in drumming up interest. However, its longevity is just okay, indicating that additional efforts may be required to maintain interest levels in the show.
In conclusion, Parrot Analytics' demand data helps entertainment executives make better content decisions, acquisition decisions, and programming decisions, among others by providing insights on global popularity, engagement, momentum, longevity, genre preferences, and more. By analyzing the performance of TV shows like "Stickman (Çöp Adam)" in various markets, executives can make informed decisions about the future of their content.
