As an entertainment executive, you are always looking for ways to make more informed decisions about content. One tool that is essential in today's market is audience demand data, which can help you make more strategic decisions about acquisition, distribution, programming, and more.
Looking at the Spanish version of "Survivor," or "Supervivientes," is an excellent example of how demand data can be used to make these decisions. When you analyze the show's performance using Parrot Analytics demand data during the month of February 2024, you can gain valuable insights into its popularity.
Demand data can inform programming decisions by revealing audience preferences. For instance, "Supervivientes" has 14.7 times the demand of the average show in Spain over the last 30 days, which indicates high popularity. When deciding which TV shows to air, you can use this type of demand data to determine which content resonates the most with your audience.
Furthermore, demand data can help executives make more informed content acquisition decisions. Parrot Analytics content valuation system, for instance, can reveal the dollar value of a title and its contribution to a platform's revenue. This allows you to make data-driven acquisition decisions and negotiate deals based on a show's true value.
Demand data can also be useful in distribution decisions. For instance, looking at the top 10 global markets where "Supervivientes" is most in-demand over the last 30 days, you can determine that it outperforms the demand of the average TV show in each of these markets. Spain is "Supervivientes"'s number one market globally, and it achieved outstanding audience demand of 1.0x in Spain. By examining this type of demand data, you can determine which markets to prioritize for distribution or expansion.
Finally, demand data can be used to make content valuation decisions. By using demand data, you can estimate the revenue a title will generate for a platform and assess its ability to drive subscriptions and mitigate churn. You can also identify under-monetized content opportunities and assess a TV series' ability to attract new subscribers.
In conclusion, demand data can be a valuable tool for entertainment executives to make more informed decisions about acquisition, distribution, programming, and content valuation. By examining audience preferences, performance, and trends, you can gain valuable insights into the true value of a title and how it will perform in the market. As a result, you can make more strategic decisions that align with your business goals and generate the revenue you need to succeed.
