As an entertainment executive, understanding the audience demand for your content is an essential aspect of decision-making. Demand data provides a wealth of information that can help inform content, acquisition, distribution, and programming decisions. It can help you make more informed decisions about which shows to invest in, which platforms to target, what release strategies to use, and more. In this regard, the case of "The Continental: From The World Of John Wick" provides valuable insights that can inform your decision-making process.
One of the great benefits of demand data is its ability to inform content valuation. By using Parrot Analytics' content valuation system, executives can measure the dollar value contribution of any title, to any platform, in any region. This enables them to determine how much to spend on content and what type of titles exhibit opportunities for acquisition or production. For "The Continental: From The World Of John Wick," we can see that the show had 4.4 times the audience demand of the average TV show in Spain over the last 30 days, and it ranks at the 97.4th percentile in the drama genre. This indicates that the show has great value and would be a worthwhile investment for any OTT or SVOD platform.
Another valuable insight derived from demand data is how a show is performing compared to others in its genre, region, or on a global scale. For example, we can see that "The Continental: From The World Of John Wick" is performing exceptionally well globally, as evidenced by its exceptional worldwide audience demand and outstanding travelability. In Spain specifically, the show has higher demand than 97.4% of all drama titles. As such, understanding how a show fits into the larger landscape is essential information and can inform decisions about distribution deals or programming strategy.
Demand data can also provide valuable insights into audience preferences and tastes. For example, we know that the fans of "The Continental: From The World Of John Wick" also like other popular shows like "Loki," "Foundation," and "Rick And Morty." By understanding these preferences, executives can make informed decisions about which shows to acquire and how to optimize future productions for success.
Finally, demand data can provide essential insights into how a show is doing over time. For "The Continental: From The World Of John Wick," we can see that demand for the show has been decreasing in Spain recently, but it has also seen an increase in popularity over the past 30 days globally. Understanding whether a show's demand is increasing or decreasing can help inform decisions about future marketing campaigns or potential spin-offs.
In conclusion, demand data can provide valuable insights that can inform all aspects of a TV executive's decision-making process, from content valuation to distribution decisions to programming strategies. By leveraging demand data, executives can make more informed decisions about which shows to acquire, how to maximize their potential, and ultimately, how to better serve their audience's viewing preferences. The case of "The Continental: From The World Of John Wick" serves as an excellent example of how demand data can inform and optimize decisions around a popular and exciting franchise.
