As an executive working in the entertainment industry, you're always looking for ways to make more informed content decisions that have a greater chance of success. Using demand data is a great way to get a clearer picture of how audiences are reacting to a show and how it is performing relative to other preferred programming choices. In this article, we'll illustrate how demand data can help you make more informed decisions by analyzing "The Deuce" in Spain for the month of December 2023.
Content Valuation:
Content valuation uses demand data to answer important questions. For "The Deuce," we could use demand data to evaluate how much the show's worth, what is the baseline value of the title, how can we estimate cannibalization of audiences if the show is available on multiple services or assess the value of exclusivity by measuring its demand in Spain. By using Parrot Analytics' content valuation based on global content demand and supply, we can reveal the dollar value contribution of "The Deuce" to any platform in any region.
Programming and Acquisition Decisions:
Using the demand data for "The Deuce," we can determine what type of content exhibits an opportunity to acquire or produce, which elements of existing content do fans prefer, and how an upcoming production can be optimized for success by looking at the shows "The Deuce" viewers watch. For example, the top 10 global markets where "The Deuce" is in-demand illustrates the show's great performance in the US and the Netherlands, including good demand in Spain, China, France, Russia, UK, Poland, and Switzerland.
Distribution Decisions:
The demand data for "The Deuce" reveals a lot of information about what viewers in Spain are interested in and how they want to watch this show. The data helps answer important questions like what is the best release strategy for "The Deuce"? By analyzing demand spikes, we can identify when interest in the show is heightened and why. This can help inform distribution strategies in different regions. The show's good performance coupled with Cuban-American writer and producer Liz Sarnoff's involvement in the show may suggest a focus on Latin America.
Programming Decisions:
With "The Deuce," demand data answers questions like how popular is the show in this market or any other market globally, what genres are resonating most with my current audience, what genres should we focus on to attract new subscribers to our OTT service? By using demand data from Parrot Analytics, we learn that "The Deuce" ranks at the 95.8th percentile in the history genre in Spain, indicating favorable positioning for this genre among Spanish viewers. This data implies Spanish audiences prefer stories with grit and societal commentary. Studying the show's affinity analysis also reveals that the show's followers appreciate the character arc, drama, and dark humor that the show offers.
Acquisition Decisions:
Demand data helps assess a TV series' ability to drive subscriptions and mitigate churn. "The Deuce" experienced a 74.1% increase in demand in Spain in December alone, meaning that there is a high possibility of subscriptions and audience growth in Spain. With almost 3x the average demand for the past 30 days, the show is highly valued in Spain, which makes it a good acquisition choice for any platform looking to capitalize on the show's niche audience in the Spanish market.
In conclusion, analyzing the demand data for "The Deuce" in Spain gives us valuable insights into its performance, positioning in the market, and potential popularity among Spanish audiences. By leveraging Parrot Analytics' tools, entertainment executives can make sound investment decisions for their companies regarding content acquisition, distribution, programming, and valuation.
