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The Power of Demand Data: How 'The Mess You Leave Behind' in Spain's TV Industry Reflects the Importance of Informed Content, Acquisition and Distribution Decisions.

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Parrot Analytics Insights - December 2023

As an entertainment executive, it is essential to make informed decisions about content, acquisition, distribution, and programming. Parrot Analytics' demand data provides valuable insights to help you make informed decisions. Let's analyze "The Mess You Leave Behind (El Desorden Que Dejas)" in Spain in December 2023 using demand data.

Demand data can help you assess content valuation, i.e., how much a TV series is worth to a streaming platform, which can guide decisions about production, acquisition, or distribution. For instance, "The Mess You Leave Behind (El Desorden Que Dejas)" has a demand value of 5.4 times the audience demand of the average show in Spain over the last 30 days, indicating that the show has a healthy audience demand. You can use similar data to estimate potential revenue contribution of a title to any platform in any region.

Demand data helps you understand the global, regional, or local market needs and preferences to guide content decisions or acquisition decisions. For example, the demand data for "The Mess You Leave Behind (El Desorden Que Dejas)" reveals that fans of the show are also interested in similar shows, such as "Game of Thrones," "Fresh Off The Boat," and "Grantchester." Furthermore, the data indicates that the demand for "The Mess You Leave Behind (El Desorden Que Dejas)" has been increasing in Spain over the last 30 days, giving valuable insight about the series' current performance in Spain. By understanding the preferences of the Spanish audience on different platforms, you can make more informed content and acquisition decisions.

Demand data helps you understand the show's performance in different dimensions (Parrot Pulse), such as global audience demand, travelability, longevity, momentum, franchisability, and reach. For instance, the demand for "The Mess You Leave Behind (El Desorden Que Dejas)" has been okay in terms of global audience demand, longevity, momentum, and reach. However, the show's "travelability," i.e., international demand relative to its home market, is poor, making it challenging to build a global franchise. You can use similar data to assess the viability of a given show for international distribution.

Demand data can reveal current trends in audience demand and preferences, helping you with programming decisions. The data for "The Mess You Leave Behind (El Desorden Que Dejas)" shows a spike in audience demand in late December 2023, indicating a good time for airing new episodes. Furthermore, by comparing the show's performance over one year vs. the last 30 days, you can observe trends in the audience demand and adjust your programming strategy accordingly.

To summarize, Parrot Analytics' demand data provides valuable insights that can guide your content, acquisition, distribution, or programming decisions. By analyzing the demand data for Spain's "The Mess You Leave Behind (El Desorden Que Dejas)," you can assess the show's current performance, content valuation, audience preferences, global viability, and programming strategy.

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