As an entertainment executive, the performance of "The Originals" in Spain in December 2023 gives valuable insights into the demand potential of the TV show. Such insights are essential for informed decision making regarding content valuation, acquisition, distribution, and programming. Parrot Analytics' demand data reveals that the show has 9.0 times the audience demand of the average show in Spain over the last 30 days, with demand increasing by 8.5% during this period. The show moved up in rank by 21 spots during December in Spain.
The value of a TV show can be determined by its demand data. Using Parrot Analytics' content valuation system, a TV executive can know how much a show is worth, the value of its content library to a platform over time, and how the content performs in terms of attracting subscriptions or mitigating churn. The demand data of "The Originals" reveals that it has exceptional longevity, its momentum is outstanding, and its franchisability and reach are exceptional.
Moreover, the demand data of "The Originals" informs decisions about content acquisition and programming. As an example, the show has higher demand in Spain than 99.2% of all other drama titles in the country. Understanding the top 10 global markets where "The Originals" is most in-demand over the last 30 days offers insights to countries where the show can perform well. Besides, knowing the top shows that fans of "The Originals" also like provides information that can be used for programming.
Finally, demand data can be used for optimal release strategy and pricing, as well as for pre-release marketing. The demand data of "The Originals" shows that its demand spiked in late December 2023 in Spain. As such, the data can inform executives on the best strategies for the release of upcoming content. Overall, the demand data of "The Originals," as provided by Parrot Analytics, is valuable for informed decision-making regarding content acquisition, valuation, distribution, and programming.
