As an entertainment executive, it's crucial to make informed decisions when it comes to content acquisition, distribution, programming, and valuation. This is where demand data comes in. Take, for instance, the case of "The Problem with Jon Stewart" for the month of January 2024 in Spain:
- What is the audience demand for the show? According to Parrot Analytics, the show had 4.9 times the audience demand of the average show in Spain over the last 30 days. Only 8.6% of all TV shows have this level of demand. Compared to its demand of 2.1 times the average over the last 90 days, demand for this show has been increasing recently. This information can help the TV executive gauge the level of interest in the show, and whether it is worth pursuing.
- How does the show rank in its genre? "The Problem with Jon Stewart" ranks at the 98.8th percentile in the talk-show genre, in January, meaning it has higher demand than 98.8% of all talk-show titles in Spain. This information can help the executive compare the show's performance with other titles in the same genre, and determine whether it's a good fit for their platform/network.
- What is the show's performance compared to other titles? "The Problem with Jon Stewart" has a Parrot Pulse score of outstanding for worldwide audience demand, good for travelability, good for longevity, and exceptional for momentum and franchisability. Additionally, the show's reach (the number of people expressing demand for a show) is okay. This shows that the show has good potential for global appeal and spin-off potential, making it an attractive option for international distribution and licensing deals.
- What other shows do fans of "The Problem with Jon Stewart" like? According to Parrot Analytics, other shows that fans of "The Problem with Jon Stewart" also like are "Rick And Morty", "Family Guy", "The Mandalorian", "Star Trek: Lower Decks", "The Simpsons", "Doctor Who (2005)", "Archer", "American Dad!" and "Full Frontal With Samantha Bee". This information can help the executive determine whether to acquire similar content or to use this information to further engage with the audience.
- How does the show perform globally? "The Problem with Jon Stewart" is most in-demand in the United States, followed by Canada, and then Netherlands, Spain, Australia, France, Romania, Germany, and China. The show outperforms the demand of the average TV show (1x) in each of these markets. This information can help the executive assess the show's potential for international expansion and distribution.
Demand data can also help executives make more informed content valuation decisions. For example, Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title, to any platform, in any region. By using this system, executives can determine how much to spend on content, quantify the platform-specific marginal revenue contribution, and assess a TV series' ability to drive subscriptions and mitigate churn.
In summary, demand data offers valuable insights into audience behavior, content performance, and international appeal. By leveraging this data, executives can make more informed decisions when it comes to content acquisition, distribution, programming, and valuation, thereby increasing their chances of success in a highly competitive industry.
