As an entertainment executive, using demand data like that provided by Parrot Analytics can be an invaluable tool to help make more informed content decisions. The analysis of the TV series "The Strain" for the month of January 2024 in Spain is a great example of how demand data can be used.
One way that entertainment executives can use demand data from Parrot Analytics is for content valuation. For instance, demand data can help answer questions like how much a TV series is worth and how much value a content library has to a platform over time. In the case of "The Strain," the demand data in Spain demonstrates that the show's demand is 2.2 times the average show in the country, meaning it has higher value than other series that have less demand.
Additionally, entertainment executives can use demand data for acquisition, distribution, and programming decisions. For instance, demand data can help answer questions like what types of content to acquire or produce, which titles drive engagement for the rest of the catalog, and how to optimize release strategy and pricing. As for "The Strain," this show's global performance on various dimensions like Parrot Pulse, Travelability, Momentum, Franchisability, and Reach suggests its spin-off potential is good. Also, the fact that demand spiked in January 2024 in Spain means that the show has had some recent positive impact.
Another great way to use demand data is for competitive benchmarking. Entertainment executives can benchmark any content against other titles available on the market. In the case of "The Strain," it ranks in the 94.8th percentile in the drama genre, which is higher than almost all other drama titles in Spain, proving its potential for a favorable competition. Moreover, other shows that fans of "The Strain" like can provide entertainment executives with ideas of what content to acquire or produce next.
Finally, demand data can be used by entertainment executives for subscriber acquisition or retention. Entertainment executives can look at what titles they should buy if they want to grow or keep their audience happy. In the case of "The Strain," its demand in the top 10 global markets is good, and it outperforms the demand of an average TV show in each of those markets. Therefore, acquiring or distributing "The Strain" or similar content could help attract new subscribers to a platform.
In conclusion, the analysis of "The Strain" is a great example of how entertainment executives can use demand data from Parrot Analytics to make more informed content decisions and grow their business. Whether it is for content valuation, acquisition or distribution decisions, competitive benchmarking, or subscriber acquisition or retention, demand data can provide valuable insights that can help maximize the value of their content.
