As an entertainment executive, "The White Lotus" is a great example of how demand data can be used to make informed content decisions, which can maximize content valuation. Here are some of the ways demand data on this show can be used to help executives.
Content Valuation: The demand data on "The White Lotus" can be used to value the show for content acquisition or distribution. Demand data can be used to answer questions like, "how much is the show worth?" or "what is the value of a content library over time?" The economic valuation system that Parrot Analytics uses can be powered by global content demand and supply data and can reveal the dollar value contribution of any title to any platform in any region. This means that executives can determine exactly how much to spend on content acquisition or distribution based on a show's global demand.
Subscriber Acquisition and Retention: Demand data can help entertainment executives make decisions on content acquisition that will improve subscriber acquisition and retention. With a show like "The White Lotus," executives can use demand data to determine which genres are resonating most with their current audience and which genres they should focus on to attract new subscribers to their SVOD service. Additionally, executives can use demand data to determine which titles should be bought to keep their audience happy and engaged.
Marketing Strategy: Using demand data for "The White Lotus" just before its release, executives can optimize their marketing campaigns to reach the right audience ahead of the premiere. This means that instead of guessing about what marketing strategy will work on their assumed audience, executives use data-driven insights to have a more accurate and effective marketing campaign.
Distribution: Demand data can be used by linear network executives to target their distribution and optimize content reach. By mapping local whitespaces and quantifying taste clusters among viewers, executives can plan an optimal release strategy for a show like "The White Lotus." They can then allocate distribution budgets accordingly to maximize content reach in the geographic areas where it is most in demand globally.
Production: Talent agencies and TV production companies involved in financing content can also use demand data for "The White Lotus" to make creative decisions about the show's production for potentially increased success in casting talent for the upcoming seasons. Talent optimization analysis can be used to determine the best talent and brand to partner with to expand their audience. By understanding affinity analysis, TV series financing companies can craft compelling storylines that can attract or retain subscribers to their service.
In conclusion, this analysis shows that Parrot Analytics demand measurement can provide executives with data-driven insights for informed content decisions that can drive financial successes like acquisitions, subscriptions, and audience retention on a global scale. Using demand data, entertainment executives can make more informed decisions and maximize the commercial value of their content assets.
