As a TV executive, you can use demand data from Parrot Analytics to make more informed content and acquisition decisions. For instance, demand data can help you analyze how well a show is performing and its potential value to your platform. The analysis of "This Is Us" in Spain for the month of December 2023 demonstrates how demand data can aid your decision-making process.
You can analyze how a show compares to other shows in the genre to determine its demand. "This Is Us" has a 99.2th percentile rank in the romance genre in Spain, meaning it has higher demand than 99.2% of all romance titles in the country. You can use this insight to determine the level of investment the show deserves. Additionally, by comparing the demand of "This Is Us" with other shows that its fans like in Spain, such as "Grey's Anatomy", "The Handmaid's Tale", and "Rick And Morty," you can identify trends among viewers.
Content valuation can use demand data to reveal the dollar value contribution of any title to any platform in any region. By analyzing audience demand data, you can calculate the return on investment (ROI) for particular titles. You can determine the contribution of a series to a platform, as well as estimate a title's ability to drive subscriptions and reduce churn. Moreover, you can identify how much a show is worth, and the monetary value of a content library to a platform over time.
Demand data from Parrot Analytics can also help you make programming and distribution decisions. By analyzing the audience demand for a show in various markets, you can determine its travelability and decide which regions to target for distribution. For instance, since "This Is Us" in Spain has 39% the demand in the US, you may choose to invest more in other markets to increase the show's audience reach.
Moreover, analyzing how the demand for a series has been changing over time in specific markets can help you determine the right release and pricing strategy for a show. The demand for "This Is Us" in Spain decreased by 4.7% in December 2023, but the show did experience a demand spike in mid-December. This insight could also guide your pre-release marketing strategy to optimize the show's engagement and traction.
In summary, demand data from Parrot Analytics can help entertainment executives across different sectors make informed decisions related to content valuation, acquisition, programming, and distribution. Insights can be gained on audience behavior and trends around any TV title, which can be used to influence ROI, maximize audience reach, inform accurate price-point, optimize marketing and promotions, and expand franchises. Utilizing demand data effectively can provide a competitive edge in today’s highly competitive entertainment marketplace, helping to leverage key insights into successful and profitable outcomes.
