As an entertainment executive, demand data provided by platforms like Parrot Analytics can be the instrumental guide to making informed decisions about content acquisition, distribution, and programming. By analyzing trends in audience demand, executives can better understand the value of individual titles to their respective platforms, target audiences, and potential profitability. Here's how analyzing the demand data for "Tokyo Revengers" in Spain during December 2023 can help executives like you make more informed decisions for your businesses:
- Content Valuation: The demand data for "Tokyo Revengers" reveals that the show's value has been consistently increasing in Spain, making it an impactful and profitable asset to consider for acquisition or programming decisions. Demand data can help establish the dollar value contribution of any title, to any platform, in any region, making content valuation informed by audience demand.
- Geographic Targeting: With "Tokyo Revengers" featuring high demand in Spain, executives can allocate budget to promote and distribute the show on their platforms to capitalize on the region-specific demand. For distribution, the demand data can help identify the most in-demand markets, allowing executives to expand their reach by distributing the content to the audience.
- Audience Insight: The top 10 global markets where "Tokyo Revengers" is most in-demand over the last 30 days reveal that the show is performing outstandingly across all countries, making it a great way to attract new users for SVOD services. Executives can use this information to inform their marketing efforts and target demographics. Furthermore, with the show fan's tendency to watch similar shows like "Rick and Morty" and "Jujutsu Kaisen," executives can keep these preferences in mind while recommending new content.
- Title Optimization: By analyzing the demand data surrounding "Tokyo Revengers," executives can assess the popularity of the show and identify the potential to commission spin-offs or franchises and launch thematic merchandise. The Parrot Pulse for "Tokyo Revengers" provides an independent measure of its global performance across six different dimensions, including franchisability (spin-off potential), which is good.
- Release Strategy: The demand spike in late December for "Tokyo Revengers" in Spain indicates that promotions of the show may have a significant impact. Demand data can inform the optimal release strategy to maximize audiences' attention and interest in the content. Understanding demand trends also helps executives know the best price point to release the show and maximize its revenue potential.
By looking at the case of "Tokyo Revengers," it is evident that analyzing audience demand data can inform strategic decisions for an entertainment executive. From content valuation to audience insight, demand data can help executives make informed content, acquisition, distribution, and programming decisions. With Parrot Analytics' data, executives can make decisions based on a wealth of empirical evidence, giving their business the edge it needs to stay ahead of the competition.
