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Maximizing Audience Demand: How Demand Data Informs Entertainment Executive Decision-Making

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Parrot Analytics Insights - January 2024

As an entertainment executive at a TV production company, this analysis of "Unbelievable" in Spain for the month of January 2024 provides valuable insights that can aid in your decision-making process.

Demand data reveals how popular a show is, which is a key factor in content valuation. In this case, "Unbelievable" has demand that is 2.4 times higher than the average show in Spain over the last 30 days. This is significant because only 8.6% of all TV shows have this level of demand, indicating that "Unbelievable" is a highly sought-after show. Additionally, demand for the show has been increasing recently.

Another crucial aspect of demand data is understanding how a show compares to others within its genre. For "Unbelievable," which is a drama, it ranks at the 95.3rd percentile in Spain, meaning it has higher demand than 95.3% of all drama titles in the country. This information can provide useful context when evaluating the show's value in relation to other dramas on the market.

Demand data can also reveal valuable insights into audience preferences. By examining the shows that fans of "Unbelievable" also like, such as "The Crown" and "Chernobyl," you can gain insights into the types of content that resonate with the show's audience. This information can help inform decisions about new shows to produce or acquire.

Furthermore, understanding audience demand in specific regions can guide decisions around distribution and programming. For example, "Unbelievable" has good demand in Spain, and audience demand for the show has increased in the country by 37.2% during January. This can inform decisions around programming in Spain, such as scheduling the show for primetime broadcast or making it available on a streaming platform.

Travelability data allows you to gain insights into a show's international appeal compared to its home market. For "Unbelievable," its travelability is okay, meaning it has some potential for global appeal but may not be as popular in international markets as it is in the United States.

In conclusion, as an entertainment executive, demand data is an extremely powerful tool that can provide insights into audience preferences, a show's value, and its potential performance in specific regions. Understanding and utilizing this data can inform more informed content, acquisition, distribution, and programming decisions that maximize the potential success of your productions and investments.

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