For entertainment executives looking to make more informed content, acquisition, distribution, or programming decisions, demand data provides the necessary insights to make data-driven decisions. Using the TV show "Unplugged" as an example, we can demonstrate how demand data can guide such decisions.
One of the first essential questions that come in mind is "How much is a show worth?" By using demand data, we can quantify the value of a title better. For instance, "Unplugged" has 9.5 times the audience demand of the average show in Spain. And only 2.7% of all TV shows have this level of demand. Therefore, the demand data shows that "Unplugged" is of higher value as compared to other TV shows in Spain.
Another vital question that entertainment executives want answers to is which genres are resonating most with the audience. For "Unplugged," it's ranked in the 99.9th percentile in the documentary genre during December, meaning it has higher demand than 99.9% of all documentary titles in Spain. Further, the Parrot Pulse for "Unplugged" shows outstanding worldwide audience demand across all platforms. This data indicates that the documentary genre is popular, and "Unplugged" is a highly sought-after documentary. Therefore, if a TV network or an OTT platform is planning to release similar content, "Unplugged" can be an excellent factor to consider.
Demand data also allows entertainment executives to make informed decisions on supply and demand. A title's demand can indicate the opportunity to acquire or produce similar content. For instance, the spike in demand for "Unplugged" that was observed in late December 2023 in Spain indicates an opportunity to acquire similar content or produce a similar production.
Demand data can also help entertainment executives make informed decisions regarding subscriber acquisition. By identifying titles that attract a particular audience demographic, platforms can select and acquire titles that resonate with their current and target subscriber demographics. For "Unplugged," we observed the popularity in specific global markets. For example, the United States is "Unplugged"'s number one market, with outstanding audience demand of 12.7x in the country. Entertainment executives reviewing this data can consider acquiring, distributing, or producing documentary titles that cater to the US audience.
Finally, demand data can help entertainment executives make informed programming decisions. For instance, the data shows that the show's demand decreased by 22.8% in Spain during December. If "Unplugged" was airing on a linear network or a pay TV network, executives may consider rescheduling its airtime to boost ratings. Alternatively, if it was on an OTT platform, executives could promote "Unplugged" and make it more discoverable.
In conclusion, demand data derived from Parrot Analytics content valuation, gives entertainment executives insights into content valuation, supply and demand, subscriber acquisition and retention, competitive benchmarking, optimal release strategy, and franchise opportunities, among others. By using "Unplugged" as an example, we have demonstrated how demand data can guide intelligent decision-making processes.
