As a TV executive, one of the key challenges is to make informed content decisions that will resonate with audiences and drive demand for your shows. This is where demand data comes in, and the case of "Vera" in Spain provides a clear illustration of how it can be used to inform content decisions.
Firstly, demand data can be used to gauge the popularity of a show relative to others in the same genre and market. For instance, "Vera" has higher demand than 94.7% of all drama titles in Spain, indicating its strong appeal among audiences. Additionally, demand data can be used to identify the shows that are most likely to appeal to your target audience. In the case of "Vera", fans of the show also like several other mystery series, such as "Shetland" and "Murdoch Mysteries".
Demand data can also be used to identify trends and patterns over time. For example, although "Vera" has been experiencing increasing demand over the last 30 days, its average demand has been decreasing over the course of the year. This suggests that while the show may still have a loyal following, its overall popularity may be declining.
In addition, demand data can provide important insights into the global appeal of a show. For instance, "Vera" outperforms the demand for the average TV show in each of its top 10 markets, suggesting its potential for international distribution, and indicating its ability to drive engagement across a global audience. Furthermore, by utilizing the Parrot Pulse, executives can see how the show performs across six dimensions: audience demand, travelability, momentum, franchisability, reach, and longevity, allowing them to draw more informed insights for the decision making process.
Demand data can also aid in licensing and distribution deals; for example, analyzing the demand data for "Vera" could enable the content distributor to make informed decisions about which territories to license the series to, based on the show's popularity in each market.
Finally, demand data can be used to assess the commercial potential of a show, and to inform content valuation. With "Vera" achieving 2.1 times the average demand in Spain over the last 30 days, this show is amongst the 8.6% of shows with Good demand over its total demand, therefore the show's content library could have considerable worth. This combined with an assessment of the long-term potential adds to content valuation which can be invaluable to a TV executive's strategic decision making process.
Overall, demand data is a powerful tool that can help TV executives make more informed content decisions and better assess commercial risks and opportunities.
