As a TV executive, you want to make the most informed decisions about content, acquisition, distribution, and programming to engage and build your audience. One way to do this is to analyze demand data to determine audience interest in titles. Parrot Analytics uses demand data to provide insights that can help with these decisions.
For example, let's examine "You" in the Spain market in December 2023. Based on audience demand data, we can see that "You" has performed well recently, with demand for the show increasing by 5.6 times the average show in Spain over the last 30 days. Additionally, "You" ranks at the 99.2nd percentile in the romance genre, with higher demand than 99.2% of all romance titles in Spain. This information is useful in determining the content valuation of "You."
Demand data can help answer important questions related to content valuation. Questions such as "How much is my series worth?" or "What is the baseline value of a title?" can be answered using demand data. In the case of "You," we can use the Parrot Analytics content valuation system, which is based on demand data, to reveal the dollar value contribution of the show to any platform in Spain. This system can also help to calculate the ROI a specific title will bring to a given platform.
Demand data can also help with distribution decisions. For example, the information about "You" global performance across six dimensions is useful to determine which platforms are best suited for its distribution. In addition, demand data can enable a better understanding of the potential for a show's spin-off or franchising, providing greater monetization opportunities for a TV show.
Finally, demand data can inform programming decisions by providing information about audience interests and preferences. For instance, if you are seeking to retain current subscribers or acquire new ones, audience demand data can help you decide which types of titles are popular with your audience.
In conclusion, demand data is a valuable tool that provides insight into the popularity, valuation and overall performance of TV series. Parrot Analytics specializes in demand-based audience measurement and content valuation, and analyzing its data can help TV executives make informed decisions about their content, acquisition, distribution, and programming strategies.
