As an entertainment executive, you can use audience demand data to make more informed content acquisition and distribution decisions. Parrot Analytics content valuation system, based on demand data, enables you to answer questions such as: What is the value of a content library to a platform over time? How is my series performing as an acquisition-driving or churn-reducing title? How popular is my show relative to the market average? Here’s how you can interpret the demand for "Africa" in France in February 2024:
- Valuing content: Parrot Analytics' content valuation system, driven by global content demand and supply, can reveal the dollar value contribution of any title, to any platform, in any region. Using demand data, executive teams can estimate the ROI of specific titles and assess TV series’ ability to drive subscriptions and mitigate churn. You can apply content valuation to individual series or an entire library to unbundle the value of content on any streaming service.
- Global content performance: Demand enables you to value IP globally. You can use demand data to determine which content is most popular in your market or on a global scale. For example, "Africa" has higher demand than 98.1% of all documentary titles in France, and the show’s demand has increased by 43.0% in France during February 2024. You can also compare the global performance of a title across six dimensions: worldwide audience demand, travelability, longevity, momentum, franchisability, and reach.
- Audience engagement: Demand powers Parrot Analytics' content valuation system, lets you quantify the platform-specific marginal revenue contribution of a title and how it drives engagement across the rest of the catalog. The performance of "Africa" on a rolling year basis indicates that the show has increased popularity, as in the last 30 days the show's demand was 3.6 times the title average, compared to 1.2 times the title average on a rolling year basis. This information can help you make more informed content decisions based on audience engagement.
- Programming decisions: Demand data can also be used to inform programming decisions for specific markets. For example, "Africa" outperformed the demand of an average TV show in all top 10 global markets, and Ukraine was the show's number one global market. Additionally, you can use demand data to uncover under-monetized titles, find new opportunity markets for content distribution, and identify trends such as the most popular genres in a specific market or audience clusters.
- Acquisition decisions: Demand data can help you make more informed acquisition decisions. For instance, you can leverage Parrot Analytics demand data calculate the dollar value contribution of any title to any platform, assess a TV series' ability to drive subscriptions and mitigate churn, and determine the best release strategy for your content. Furthermore, you can use demand data to benchmark your content against other titles available on the market and map local whitespaces to understand where opportunities exist to acquire or produce content.
In conclusion, Parrot Analytics demand data and content valuation system can help entertain executives make more informed content and acquisition decisions. By using audience demand data, you can weigh the ROI of a specific title, identify trends and new markets, and optimize your release strategy and pricing to attract new audiences and retain current subscribers.
