As an entertainment executive, it is important to make informed content decisions since launching or acquiring the wrong TV shows at the wrong time could result in a considerable amount of time, money, and resources invested with minimal returns. One effective way to make content decisions is to leverage demand data. We can use Aqua Teen Hunger Force's example in France to illustrate how demand data can be used to make informed acquisition, programming, or distribution decisions.
First, demand data can inform content valuation. By using Parrot Analytics' content valuation system based on demand data, executives can estimate Aqua Teen Hunger Force's dollar value contribution to any platform in any region. They can also answer the question of how much the show is worth to another streaming platform, thus making it easier to determine how much to spend on content.
Second, demand data can inform acquisition decisions. For instance, executives can use the show's demand data to estimate its ability to drive subscriptions and reduce churn, making it a strategic asset to a streaming platform. Aqua Teen Hunger Force has 3.4 times the audience demand of the average show in France, and only 8.6% of all TV shows have this level of demand. Comparing the performance of the show on a 1-year rolling basis vs.the last 30 days reveals that the show's average demand has increased, indicating that Aqua Teen Hunger Force has increased popularity.
Third, demand data can inform distribution decisions, for instance, it enables the identification of the most popular genres in a local market or how a TV series' ability to drive subscriptions. Aqua Teen Hunger Force ranked at the 96.1th percentile in the comedy genre in France, indicating that it has higher demand than 96.1% of all comedy titles in France. Additionally, looking at Aqua Teen Hunger Forces' top 10 global markets provides executives with insights on which markets are most interested in that genre, and where to prioritize distribution efforts.
Fourth, demand data can inform programming decisions and optimize the release strategy and pricing of shows. By looking at the timing of demand spikes and drops, executives can optimize their release strategy. Demand for Aqua Teen Hunger Force decreased in France by 80.8% during December indicating that their release strategy during that time may require optimization.
Finally, demand data can inform content promotion and marketing strategies. Executives can use Parrot Analytics' demand data to optimize marketing campaigns ahead of the release. The Parrot Pulse for Aqua Teen Hunger Force provides an independent measure of its global performance across six dimensions, including reach, which is the number of people expressing demand for the show.
In conclusion, demand data can inform content, acquisition, distribution, programming, and marketing decisions. Aqua Teen Hunger Force's example in France illustrates how demand data can provide valuable insights on how to make more informed decisions as entertainment executives. Executives can leverage Parrot Analytics' demand data and market intelligence to optimize their decision-making process, reduce risks, and maximize the ROI of their content investments.
