Are you working in the entertainment industry and struggling with decision making? Do you want to learn how to use demand data to help you make more informed decisions? Let us take the example of “Arcane” to show you how demand data can help you make informed content, acquisition, distribution, and programming decisions.
Content Valuation: Using demand data, "Arcane" can be valued by identifying the dollar value contribution of this title to any platform in France. Demand data shows that "Arcane" had 9.2 times the audience demand of the average show in France over the last 30 days and has been increasing recently. Show's demand in France increased by 7.5% in October 2023, and it has outstanding demand in the drama genre, which means that "Arcane" is worth more compared to an average drama title.
Content Acquisition: Based on Audience demand for "Arcane" in France over the last 30 days, it is evident that the show has higher demand than 99.2% of all drama titles in France. Other shows that fans of "Arcane" also like are "Loki," "The Mandalorian," "Foundation," "The Last Of Us," "The Witcher," "The Expanse," "Ahsoka," "House Of The Dragon," and "Star Trek: Strange New Worlds." By analyzing the top 10 global markets where "Arcane" is most in-demand over the last 30 days, it is evident that the show outperforms the demand of the average TV show (1x) in each of these markets. The United States is "Arcane"'s number one market globally, where the show achieved outstanding audience demand of 15.8x.
Content Distribution: Parrot Analytics' demand data can help entertainment executives determine which TV series to distribute and where to distribute it. By studying the Parrot Pulse for "Arcane," executives can make informed distribution decisions. "Arcane" has outstanding worldwide audience demand across all platforms, and its travelability is also outstanding, indicating the show has the potential to be popular in international markets.
Content Programming: Demand data provides insight into how a show is performing and enables entertainment executives to make programming decisions. By comparing the performance of "Arcane" on a 1 year rolling basis vs the last 30 days, it is observable that the show has experienced a 3.2% increase in its peak demand in the last 30 days. Its average demand on a 1-year rolling basis was 6.6 times the average title, but in the last 30 days, it has been 9.2 times the title average, indicating that the show's popularity has increased recently. Entertainment executives can use such performance insights to make informed programming decisions.
In conclusion, entertainment executives can make informed decisions by using demand data to valuate content, acquire content for a specific market, distribute content efficiently, and make programming decisions. "Arcane" is an excellent example of how demand data can help executives make informed decisions, as it is worth more compared to an average drama title, has higher demand than 99.2% of all drama titles in France, outperforms the demand of the average TV show (1x) in each of the top 10 global markets, and has experienced a recent increase in popularity.
