As an executive in charge of programming decisions, you understand that selecting and investing in the right content is essential to the success of a streaming platform. Parrot Analytics’ content valuation system makes use of global demand data to help you determine how much a particular title is worth, the return on investment a specific title might bring to your platform, and how much to spend on content. An analysis of “Babylon 5” in France during January 2024 provides some interesting insights that demonstrate how demand data can inform content acquisition, programming decisions, and content valuation.
One aspect of demand valuation through the Parrot Analytics’ system is the show’s audience demand relative to the average demand of TV shows. Babylon 5’s demand in France is 3.1 times the average over the last 30 days. Thus the audience demand for the title is good. 8.6% of all TV shows have this level of demand, indicating a show that is above-average. Importantly, Babylon 5’s demand has been on the rise, indicating a trend of increased popularity relative to the average shows, with its demand up from 3.0 times the average over the last 90 days.
The show’s demand ranking may be useful in identifying whether it should be acquired, considering its performance compared to other content on the market. Within France, Babylon 5 peaked at #868 in rank during January, representing a rank drop by 652 spots. The show appears in the 95.3th percentile of shows in the drama genre, indicating a higher demand relative to other shows.
When considering content acquisition, the Parrot Pulse is a useful measure of the show’s global performance against six dimensions. For Babylon 5, the worldwide audience demand is good, while its travelability is good. Although its demand in France was 25% of that in the US, travelability is good and quantifies a show's international demand relative to its home market. Longevity, measuring how well audience demand is maintained over time, is outstanding. In terms of momentum, or pace of growth, it is good; while its franchisability (spin-off potential) and reach are both rated as good.
Looking at the show’s recent demand allows executives to assess whether they should make programming decisions related to Babylon 5. The Parrot Analytics system demonstrates a decrease in the audience’s demand for Babylon 5 in France during January, which makes sense for a show with an episodic plot, with the latest demand spike in the later part of January. That being said, the show’s demand is good in the United States, Netherlands, Germany, Canada, Hungary, Sweden, and Switzerland, among others, outperforming the average TV show demand in each of these regions.
In summary, using demand data can help with content acquisition decisions by providing insights into audience demand, growth trends, and performance relative to other content. It also enables better programming decisions; furthermore, it facilitates content valuation that determines the ROI a specific title will bring to any given platform, assesses a TV series’ ability to drive subscriptions and mitigate churn based on demand data, and allows executives to determine how much a particular show is worth to another streaming platform.
