As a TV executive, you are always on the lookout for new insights to help you make more informed decisions when it comes to content acquisition, programming, and distribution. One of the most powerful tools you can use to do this is demand data. In particular, demand data can help you understand how well a show is performing in a given market and how it is resonating with audiences.
One example of this is the show "Bad Sisters" in France, for the month of January 2024. With 3.6 times the audience demand of the average show in France over the last 30 days, demand for "Bad Sisters" is good. Compared to its demand of 2.2 times the average over the last 90 days, demand for this show has been increasing recently. This information can help you determine how much this show is worth and any changes in its value over time.
Additionally, you can see that "Bad Sisters" achieved the peak rank of #618 in France and moved up its rank by 149 spots during January in France. This information can help you understand how popular the show is in comparison to others.
Furthermore, you can see from the data that "Bad Sisters" ranks at the 96.1th percentile in the comedy genre, in January. This means "Bad Sisters" has higher demand than 96.1% of all comedy titles in France. This is useful information if you are considering acquiring similar programming or determining the market share for a particular program category.
Using demand data, you can also identify the top shows that have similar demand patterns with "Bad Sisters", which in this case includes "Star Trek: Strange New Worlds", "Loki", "Ahsoka", "House Of The Dragon", "Only Murders In The Building", "Monarch: Legacy Of Monsters", "Ted Lasso", "For All Mankind", and "Foundation". This information can help you determine what content to pair or suggest to a particular user.
Further, you can analyze the demand spike for the show in early January 2024 for France. This can help you inform programming or marketing strategies to coincide with the trends in user demand.
Also, demand data can provide insight into the show's global performance in key markets. By examining the top 10 global markets where "Bad Sisters" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show in each of these markets. For example, Russia is "Bad Sisters"'s number one market globally. The show achieved outstanding audience demand of 7.8x in Russia. This can help you determine a strategy for show distribution and syndication.
In summary, using demand data enables you to answer various questions such as how popular a show is, which markets it performs well in, what content to pair it with or suggest to users, and what strategies to follow when it comes to programming or marketing. Additionally, demand data can provide insight on how much a show is worth, making it a valuable tool for content valuation. By taking a data-driven approach to content management, you can make more informed decisions that will lead to higher user engagement and retention, ultimately driving business growth.
