As an entertainment executive, use of demand data can help you make informed decisions regarding content acquisition, distribution, and programming. One key benefit of demand data is that it enables content valuation as it takes into account the level of audience interest driving demand for a particular title. To illustrate the value of demand data, we examine the month of February 2024 in France for the show "Battlestar Galactica".
Demand data reveals the significant popularity of "Battlestar Galactica" in France. With an audience demand that is 10.0 times the average show in France, only 2.7% of all TV shows have this level of demand. Moreover, its high rank indicates that this show is in high demand by viewers. Despite dropping by 86 spots during February in France, its rank at the 99.0th percentile in the war genre means it still has higher demand than 99.0% of all war titles in France.
Demand data also helps you to determine how much content is worth to other streaming platforms by quantifying the platform-specific marginal revenue contribution of a particular title. It helps to assess a TV series' ability to attract or retain subscribers, as well as answer questions like what to produce or acquire to support global SVOD expansion. Demand data also informs the platform and network fit by showing which platforms to target for content distribution.
For "Battlestar Galactica", the demand in France has decreased by 19.4% during the month of February 2024. However, the spike in demand for the show in late February 2024 signifies an increased interest and popularity. The Parrot Pulse further provides an independent measure of its global performance. It shows that "Battlestar Galactica" has exceptional longevity, meaning its audience demand is well maintained over time. Additionally, its good momentum indicates a positive pace of growth, while its good reach shows that it appeals to a large audience.
By examining the top 10 global markets where "Battlestar Galactica" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. The United States is "Battlestar Galactica"'s number one market globally with outstanding audience demand, followed closely by the United Kingdom where demand is also outstanding.
In conclusion, using demand data is an effective way of assessing content value and audience interest, and it enables informed decisions around content acquisition, distribution, and programming. The demand data for "Battlestar Galactica" for the month of February 2024 in France provides an excellent example of how output from demand data can be used to gain insights that support strategic decision making.
