As a TV executive, using audience demand data to make more informed decisions can contribute to the success of your content, acquisition, distribution, and programming strategies. In the case of the Swedish show "Beck," data regarding its demand in France in January 2024 can offer valuable insights that could inform decision-making.
Content valuation is one of the main uses of demand data in the TV industry. As "Beck" has 2.9 times the audience demand of the average TV show in France, it can be considered a valuable asset in the market. By comparing the show's demand over 30 days and 90 days, it is possible to see that its demand has been increasing. Additionally, if a TV executive wants to know the performance of a TV series in a specific region, demand data can provide information about the show's demand in different countries or even regions within those countries. In the case of "Beck," its demand in France was 31% of the demand in its country of origin, Sweden.
Another important insight obtained through demand data is the show's rank and genre demand. For example, "Beck" achieved the peak rank of #865 in France and ranks at the 94.9th percentile in the drama genre, indicating that the show has a high demand in France and is a valuable title within its genre. In addition, demand data can help identify other shows that fans of "Beck" also like, such as "The Blacklist," "Death In Paradise," and "Killer Cases."
Demand data can also offer insights into the popularity of a show over time and in specific regions. For instance, during January 2024, audience demand for "Beck" had increased by 61.7% in France, and demand spiked towards the end of the month. Using data that compares the show's performance on a 1-year rolling basis, we can see that its peak demand has increased by 4.8% in the last 30 days. This information can help a TV executive in deciding whether to renew or cancel a show, as well as when to release new seasons, or if the show's popularity can be leveraged for other benefits.
Finally, examining the top 10 global markets where "Beck" is most in-demand highlights those regions where it is outperforming the average demand of TV shows. For "Beck," Sweden is the number one global market, and demand is most excellent there, followed by France where demand is good. This information can help TV executives to locate areas where the show is doing well and help to refine acquisition and distribution strategy.
In conclusion, as a TV executive, using demand data to inform content and acquisition decisions can provide valuable information to make more informed decisions about your programming strategies, distribution, and measuring the success of different titles. For "Beck," an understanding of its audience demand can help with its valuation and performance analysis, genre ranking, understanding of the show's popularity over time, and identifying its top global markets where the show is doing well.
