As a TV executive, you are always searching for ways to make more informed content, acquisition, distribution, and programming decisions and demand data can help you achieve that. Let's take a closer look at how using demand data to analyze the performance of "Berlin Station" in the month of February 2024 in France can provide valuable insights:
Content Valuation:
- How much is "Berlin Station" worth in France? We can use demand data to determine the value of the show in France and any other given region. In this case, "Berlin Station" has a good demand, with 3.4 times the audience demand of the average show in France over the last 30 days. We can also compare its demand to the average for Europe, United Kingdom, or globally.
Programming Decisions:
- How popular is "Berlin Station" in France compared to other TV shows? Demand data can help us answer this question, and tell us that "Berlin Station" is doing well in France with a 95.5th percentile ranking in the drama genre in February.
- What other shows do fans of "Berlin Station" enjoy? By examining the list of other shows that fans of "Berlin Station" also like, TV executives can gain insights into what elements of storytelling, genre and actors/actresses stand out for this show’s viewers, which can help future programming and acquisition decisions.
Acquisition Decisions:
- Should we acquire or renew "Berlin Station" for the platform? By understanding the show’s sustained and trending demand performance over time through the historical 1-year view of demand, we can determine whether or not it is still relevant to our platform. For instance, despite the show's overall decreasing demand in France during February, we can see that trends in the prior year have shown an increase in popularity, making it a strong contender for platform acquisition in France.
- Is "Berlin Station" a good fit for our targeted markets? By analyzing the show's performance in various countries, we can glean insights into which markets it resonates with the most. For example, in France, the demand for "Berlin Station" is good, Singapore does not show up in the top 10, therefore we can determine its potential for growing in Singapore.
Distribution Decisions:
- Where should we air "Berlin Station"? We can leverage the information about the show's performance in various regions and provided by the Parrot Pulse that measures its global performance across six dimensions to determine which markets should be targeted for distribution. For instance, we can see that "Berlin Station" is most in-demand in the United Kingdom, where it achieved a good audience demand of 4.5x, making it a prime target for our distribution focus.
In conclusion, demand data is a valuable tool that can aid TV executives in making more informed decisions regarding content, acquisition, distribution, and programming strategies. The demand data analysis of "Berlin Station" for the month of February 2024 in France helps illustrate how executives can use demand data to make more informed decisions based on quantitative outcomes.
