As an entertainment executive, using demand data can help you make more informed content-related decisions. Demand for a show can provide insight into how much a particular series or library of content is worth, as well as how much to spend on its acquisition or production. Let's examine how demand data for "Big Brother Brasil" can assist executives in their decision-making processes.
Firstly, executives can look at the audience demand of "Big Brother Brasil" to determine how much the series is worth. Parrot Analytics content valuation system helps them reveal the dollar value of the contribution of any title to any platform in any region. With "Big Brother Brasil" having 6.9 times the audience demand of the average show in France over the last 30 days, content valuation using demand data can set a baseline value for this title. Additionally, executives can use demand data to assess the value that exclusivity can bring to a title, thus improving margins for their business.
Secondly, they can utilize the demand data to acquire or produce content that aligns opportunities with supply and demand. Demand data helps them identify which types of content are in demand and opportunities to produce or acquire this content. As an illustration, knowing that "Big Brother Brasil" has an exceptional demand rate in Brazil can assist in capitalizing on this high level of interest.
Thirdly, executives can determine whether a title can drive subscriptions and mitigate churn using demand data. By assessing how "Big Brother Brasil" is performing as an acquisition-driving or churn-reducing content can estimate the show's ability to retain and gain subscribers.
Fourthly, the demand data for "Big Brother Brasil" can inform executives on the best release strategy and pricing. They could use the data to assess the audience's preferences by depending on geographic regions or the time of year while considering the timing of a title's release.
Finally, they can use demand data to compare how "Big Brother Brasil" is performing against other series in its genre. This analysis could assist in identifying areas for improvement, focusing on the genre with the most potential, or boosting viewer engagement.
In conclusion, examining the demand data for a content can provide invaluable information that can guide industry executives in their programming, content financing, and distribution decisions. "Big Brother Brasil" has been used as an illustration showcasing how demand data can be used to help make informed decisions regarding content.
