If you are an entertainment executive looking to make informed content decisions, acquisition decisions, or distribution decisions, you should be utilizing demand data to help inform your decision-making process. Looking at the example of "Bodyguard," we can see just how valuable demand data can be.
Using demand data, you can answer questions such as: How popular is my show relative to the market average? How popular is my show in this market or any other market in the world? Where in the world is my show in-demand? What genres are resonating most with my current audience? What genres should we focus on to attract new subscribers to our SVOD service?
For example, in the case of "Bodyguard," we can see that it has 2.9 times the audience demand of the average show in France over the last 30 days. This indicates that there is good demand for the show in France. Additionally, "Bodyguard" has a high demand worldwide, indicating that its appeal goes beyond a specific market. This is valuable information for any content distributor looking to acquire or distribute the show.
Moreover, demand data helps to value a TV series or library. In this case, utilizing demand data can help evaluate the potential dollar value contribution of "Bodyguard" in any particular market or region for any given platform.
Demand data provides valuable insights into trends as well. For example, "Bodyguard" has been growing in popularity over the last 30 days in France, increasing by 35.7%. This trend analysis can help executives make informed decisions about the show's future opportunities or potential investment.
Equally important is looking at how a TV series compares to others in its genre. In France, "Bodyguard" ranks at the 95.3rd percentile in the drama genre, which means it has higher demand than 95.3% of all drama titles in France. This provides context for how well it is performing within its specific genre and helps identify competition–or what might be a suitable match for an acquisition bundle.
Finally, examining the top 10 global markets where "Bodyguard" is most in-demand over the last 30 days can reveal valuable international demand insights, helping SVOD platforms decide where content should be localized or which markets to expand to next.
In conclusion, entertainment executives can use demand data not only to help make informed decisions about content acquisition and distribution but to gauge the popularity of specific shows and even what is currently in demand within their respective markets. Looking at "Bodyguard" through the lens of demand data, we have learned that it has been increasing in popularity and has a strong and diverse audience, making it a desirable addition to any platform or schedule.
