As an entertainment executive, demand data can be a valuable tool in making informed content decisions, acquisition, and distribution. Taking David Duchovny's "Californication" in France in December 2023 as an example, the following are some ways demand data can be used based on the available information:
1. Content Valuation: Demand data is useful in determining the value of content. Parrot Analytics' content valuation system is based on global content demand and supply. The Parrot Pulse reveals that the worldwide audience demand for "Californication" across all platforms is outstanding. This suggests that the show is worth investing in and has a strong baseline value.
2. Audience Targeting: By comparing the performance of Californication on a one-year rolling basis vs the last 30 days, we see that the demand for the show is decreasing recently. Thus, the show may need a refresh to re-engage with its current audience or may need targeting at a new audience with different viewing habits.
3. Acquisitions Decisions: "Californication" is doing better than the average TV show in different markets worldwide and outperforms the demand of the average TV show (1x) in each of these markets. If acquired, the show is likely to deliver exceptional performance in those markets. Additionally, shows that "Californication" fans also like, such as "Breaking Bad" or "Two And A Half Men," can indicate types of shows in demand and inform acquisition decisions.
4. Programming Decisions: "Californication" has exceptional longevity, which measures how well audience demand is sustained over time. This suggests that the show may still have appeal or may perform well when aired again. Since its peak rank was August 13, 2007 - June 29, 2014, a re-airing or a revival of the show might also be a hit based on indications in France.
5. Distribution Decisions: Demand data can also inform distribution decisions. For example, if "Californication" is performing well in markets where it is not currently distributed, there may be opportunities to move into those markets. Meanwhile, strong numbers in France may work as a potential marketing tool to attract audiences in other markets by using France-based keywords or related themes.
In conclusion, demand data is a robust tool that can help entertainment executives make informed decisions concerning acquisitions, programming, content valuation, audience targeting, and distribution. The insights generated from the data analysis can help to maximize content performance and secure investments for the right shows.
