As an entertainment executive, you are always looking for ways to make more informed content decisions. One way to achieve this is by using demand data to analyze your titles. In this context, we will use "Casualty" in December 2023 in France to explain how demand data can help you make more informed content, acquisition, distribution, or programming decisions.
The first way to use demand data is through content valuation. In the case of "Casualty," we know that it has 2.5 times the audience demand of the average show in France over the last 30 days. This information can help you determine the worth of the series to a platform or distribution company. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region.
Another important way that demand data can inform content decisions is in assessing the travelability of a show. For "Casualty," we know that the travelability is poor in France. This implies that it may be challenging to attract significant audiences in foreign markets, which can significantly impact distribution decisions.
Demand data also helps you assess the reach of your show. By looking at the demand for "Casualty" in France, we can see that it ranks at the 94.5th percentile in the drama genre, indicating higher demand than 94.5% of all drama titles in France. This information helps you understand whether the series has a dedicated but small fandom or if it appeals to a wide group of people. With demand for "Casualty" increasing by 5.8% in France in December, this information can inform programming decisions such as where to prioritize marketing and how to strategize release windows.
Comparing "Casualty" to its performance on a 1-year rolling basis, we can work out its momentum which indicates the pace of growth, and it is okay. We can also examine the show's franchisability, which is poor, and longevity, which is good. This kind of information can inform production and financing decisions such as whether or not to develop the show into a franchise or create spin-offs.
Finally, using demand data helps with competitor benchmarking. You can compare the performance of your show against other titles available on the market. In the case of "Casualty," we can see that fans of the series also like titles such as "Solar Opposites," "Celebrity Family Feud (US)," and "The Good Doctor" This data can inform acquisition or development decisions when in the process of developing content similar to these titles.
In conclusion, as you can see, analyzing demand data and applying it to content, acquisitions, distribution, and programming decisions can help in making better-informed decisions. By looking at the demand for "Casualty" in France in December 2023, we can use the above questions to illustrate how demand data can help you understand the value of content to a platform, prioritize marketing and release strategies, and benchmark your content against competitors.
