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Maximizing Your Content Decisions with Demand Data: A Case Study on 'Das Boot' in France

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Parrot Analytics Insights - December 2023

As a TV executive you are considering acquiring the rights to "Das Boot" series for your streaming platform in France or elsewhere. By analyzing the demand data on "Das Boot", you can make more informed content decisions, acquisition decisions, or programming decisions.

One of the questions that you should ask yourself is how much is this series worth to your platform? By using demand data, Parrot Analytics can estimate the dollar value contribution of any title to your platform, in any region. In the case of "Das Boot" in France, the demand for the series over the last 30 days is 3.6 times the average TV show demand, indicating that there is enough demand to money on the show's acquisition for your platform.

Another important question is how well "Das Boot" performs in different genres and geographic areas. In France, "Das Boot" is ranked in the 97.4th percentile in the history genre, which means that the series has a higher demand than 97.4% of all history titles in France. When compared to the series' country of origin, Germany, the demand for "Das Boot" in France was 69% of the demand in Germany, suggesting that the series did not resonate as well with French viewers. However, the series had a peak rank of #520 in France which suggests a good performance in the country, indicating that the series has the potential for popularity on your platform.

Additionally, "Das Boot" has a high travelability score, suggesting that the series has some global appeal, according to demand data analysis by Parrot Analytics. Understanding the reach in different global markets can also help inform future distribution decisions or content development. For example, the show is most in-demand in Spain, where it achieved audience demand of 6.4x the average TV show demand and good demand in China and the Netherlands, suggesting that the series has a solid basis of demand in multiple territories.

Furthermore, Parrot Analytics can help you with programming decisions in terms of understanding audience retention and acquisition. For example, by analyzing the affinity data of "Das Boot," Parrot Analytics can compare this series to other shows that audiences who enjoy "Das Boot" may also enjoy. Other suggested shows were "Fargo", "The Handmaid's Tale", "Game Of Thrones", and "The Borgias," among others. By programming these recommended titles on your platform and promoting them to viewers who have enjoyed "Das Boot," you can help increase audience engagement and retention.

Overall, as a TV executive, by analyzing Parrot Analytics demand data, you can gain valuable insight into the performance of "Das Boot" in France and other global markets that can help inform content, acquisition, and programming decisions. Ultimately, this data can help you make a more informed decision on whether "Das Boot" is a series worth acquiring, and at what price, for your platform.

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